A crypto press release should strive to do several things: it should put out important information that the public needs to know about, reinforce the perception you are crafting for your business, serve as a means of public record, and, in many cases, make its way to top crypto news websites. 

Crypto-focused news websites are a major force in the industry, and your business being mentioned in a single one can lead to more eyes on it and boost your credibility. However, getting the top crypto news websites to feature your business based on your press release will take some meticulous planning. 

More specifically, it will require you to craft your press release in such a way that it will grab the attention of journalists and inspire them to talk about you. Here are a few ways to go about this:

• Give a Quote 

At the end of the day, top news websites make their money by reporting the news, and this includes creating attention-grabbing headlines. Take a look at one of the major top crypto news websites, and you’ll probably see a few headlines of an executive commenting on the state of the industry, responding to something someone else said, or even giving a price prediction. 

With this in mind, make sure your crypto press release has at least one notable quote that a journalist can quickly pick up and use in an article. Let’s say your press release is about a new high-power Bitcoin miner. Your release could include a quote on how miners can mint Bitcoin cheaper and how this will impact the market. A quote like ‘Mining Capacity to Triple by 2030 Thanks to Cheaper Equipment,’ says the CEO of XYZ’ is eye-catching and more likely to get picked up. 

• Emphasize Your Connections 

This tip is especially useful if you are a smaller company looking to get more press mentions and mostly applies if you have some connection to a bigger name. Say your company will be attending a top exhibition that is sponsored or organized by a major company. Put this in your headline and lightly namedrop throughout the press release. This is more likely to attract the attention of journalists, who may then go on to mention your company. 

This also applies if you have gotten funding from a big company, partnered with one, have a token being listed on a major exchange, and so on. Leverage these connections in your press release; hopefully, it will get more attention for your business. At the same time, do not mention the bigger firm too much, as it might take attention away from your own news.

• Position Your Release for Top Crypto News Websites

At the end of the day, hundreds of press releases are put out each day, which means there is a lot of competition for the attention of journalists at top crypto news sites. To give yourself the best chance of standing out from the crowd, you need to make sure your press release is seen either on the most platforms possible, the biggest ones in the industry, or both. 

As we’ve discussed before, handling a huge bulk of press release publications or trying to target top ones by yourself can be daunting. But if you opt for the sort of service that we offer here at BTCWire, you can ensure that your release is published on dozens of top websites, including some of the top ones. 

If your release appears on a major crypto news site, a journalist’s chance of seeing it and writing about your business is exponentially higher.

• Tie Into Major Developments

This will mostly require some collaboration between PR and marketing teams, but one way to get picked up by major news sites would be to tie announcements and releases with major developments or days in the industry. For example, Bitcoin Pizza Day would be an opportunity to put out your press release about your new payment structure, which would allow crypto users to pay for pizza with more ease. 

Has a new crypto law been passed? It would be a good time for your executive to put out a statement about it and link back to your business. The beauty of doing this is that you grant more relevance to what you are saying or annoying while also giving away free content. Hard-hitting commentary about a new crypto law (with a well-done quote) does much of the journalist’s job for them and betters your chances of a feature.

• Offer Facts 

Readers love a good, fun fact or statistic, and thus, so do journalists looking to keep their attention. One way to take advantage of this is to offer a fact or new information in your release that a journalist will want to turn into a story. Say you run a poll on your website or complete a survey and find out that 50% of Bitcoin users store their funds on exchanges. Imagine you put this in your press release, and a journalist happens across it. They will likely feel compelled to cite this statistic and will have to note your business at the source. 

Perhaps your business has prepared a research paper or is presenting new findings at an industry conference. Make sure these are front and center, ideally with a dedicated press release, and you’re more likely to see exposure from top crypto news websites.

Conclusion 

A press release can be designed to grab the attention of journalists at top crypto news websites and get even more publicity for your business. But to do this, you essentially have to offer them content on a gold platter. This means quotes that turn into headlines, timely and relevant content to crypto users, and facts that educate and entertain. 

In all this, make sure your press release is well-positioned to be seen by these journalists and has the best chance of a feature.