Believe it or not, we are approaching the last quarter of 2024. Besides the existential crises this might trigger, it should also prompt crypto business owners to begin considering their Q4 plans. The end of the year can be a chance for crypto businesses to finish strong and set up positive crypto PR ahead of 2025.

Much of this boils down to aligning the different crypto PR timelines and making sure that the right PR efforts are launched, concluded, and planned for in the last quarter. Here are some ways to do this:

• Review Ongoing PR Efforts

We might be looking at the end of the year but things haven’t quite wrapped up yet. Ahead of Q4, it would be a good idea to review your ongoing PR efforts and determine how they fit into the next few months. Let’s say you’re currently rolling out a new product and have several PRs already out. 

Review your plans and determine whether or not this rollout will continue into Q4. industries as a whole wind down towards the end of Q4 and this means that editors and PR platforms will be much less accessible during that time. Knowing how your PR efforts have unfolded thus far will let you know whether to plan for a break in Q4 or speed-run the rest of your activities before the holidays roll around. This, in turn, will prevent any unplanned disruptions. 

• Plan Holiday PRs

Besides looking at what you’ve been doing so far, it is also worth considering what you want to do in Q4. The industry might wind down for the year but there will also be opportunities to take advantage of the holidays. For example, crypto businesses often promote themselves at Christmastime to the hordes of shoppers who might be looking for what to buy for their loved ones. 

This will require liaising with other departments in your business but if your company plans to roll out new products or services or simply want to ride the wave of holiday spending, you’ll want to begin planning for this. Write your crypto PRs ahead of time and begin reaching out to publications now. If you use a service like what we offer here at BTCWire, you’ll be able to publish your PRs on top sites with ease. You should also begin positioning your business for best-of lists for 2024, as well as shoppers’ guides. 

Make these connections and plans now to avoid being left behind. Finally, you need to know the closing dates for your business and others. If you want to cease operations on the 23rd, for example, schedule your PRs a few days before that so your team can deal with any issues that arrive after. Also, find out the holiday hours of the different businesses you’ll be dealing with to make sure things go off without a hitch. 

• Decide on Crypto PRs for 2025

The fact that we are approaching the end of one year means that a new one is soon upon us and naturally, you’ll need to plan your crypto PRs accordingly. The first thing you’ll want to do is make sure your timelines for 2024 PRs and 2025 ones line up. Ask yourself how soon you want to begin putting out PRs in 2025. The new year is a common time for businesses to launch new products, services, and partnerships so you’ll need to make sure you give some time for this before the holidays. 

Announcing a major development right before Christmas and another right after the new year might stretch your audience thin. Besides the timing, try to schedule your crypto PRs in a logical order. Let’s say your first announcement for 2025 will be the launch of a new fund to support crypto education. Ideally, you’ll want to end 2024 by announcing a new commitment to crypto education. 

Overall, make sure 2025 is at the forefront of your mind as you plan for the end of 2024. 

• Begin Developing EOY Reviews 

The end of the year is not just a time to plan and executive PR plans but to look back at what you’ve done so far and evaluate what works and what doesn’t. As we’ve explained in previous blog posts, several metrics can help measure the success of PR efforts and ideally, you should have been recording these throughout the year. 

Take the time to look at which PR efforts have been most successful and which have underperformed. After doing this, try to determine why some did well and some did not. Has one distribution method proven to be underwhelming? Has one crypto PR writing style not resonated with readers? Have you been publishing PRs at the wrong time? Review all of these and compile a report on your performance so far.

• Make Changes 

It’s not enough to simply know how your crypto PR efforts have panned out so far; you have to consciously make changes based on your findings and Q4 is a great time to start. Say your strategy of emailing journalists and trying to get your press releases published hasn’t worked. Q4 would be a good time to sign up for a distribution service like BTCWire and get your business better publicity. Also,  consider implementing changes to your PR creation strategy in Q4, giving you enough time to work out any kinks before the New Year.

Conclusion 

The end of the year is closer than any of us might have imagined and with it, comes the opportunity to review crypto PR efforts so far and plan towards the future. As we’ve explained, you’ll have to align your current PR efforts with those planned for both Q4 and 2025. Ideally, they should logically follow each other while also allowing for a planned Christmas and New Year break. 

Finally, your crypto PR efforts so far should be reviewed and changes should be made starting from Q4 based on your observations. If you can do these, your next quarter can start off on a strong foot.