Because it is the biggest crypto by market cap and the most famous in the world, Bitcoin is always in the news. Even as a decentralized founder with an anonymous founder who hasn’t been heard from in years, it doesn’t need to generate any PR. Because at this point, Bitcoin PR is essential for the entire crypto sector.
Even if your project is not a world-famous digital asset, you can still benefit from the Bitcoin PR floating all about the industry and use it to your advantage in the following ways:
Offer Commentary/ Predictions
Take a look at the top headlines about Bitcoin at any given time and it’s almost certain that most of them will be reporting or speculating about its current or future price. Because the financial stakes around Bitcoin are so high, everyone from analysts to investors is endlessly fascinated by its price and the things that affect it.
This is where an opportunity arises to take advantage of Bitcoin PR by offering price predictions. Again looking at the headlines, you’ll see a decent amount of ‘CEO of X predicts Bitcoin reaching $100,000’ or something in that vein. Putting out a press release granting a statement to a news publication about the current or future price of Bitcoin is a way to get your business’ name out there and establish yourself as an industry expert.
Doing this, however, will take a bit of planning. One route is to publish a press release right as a major price milestone is reached. If Bitcoin were to hit $80,000 per unit today, you would want to put out a release commenting on it as soon as possible. This can be done more easily by using an express publication service like what we offer here at BTCWire.
Another option would be to message journalists offering commentary on the current or future price of Bitcoin. If you do this enough times, you should have them reaching out to you as news pieces are still being developed. Keep the timing of all of this in mind as there are opportunities to give commentary when price movements are being anticipated and when they happen.
Offer Non-Prediction Commentary
While talking about the Bitcoin price is a great way to leverage its PR, there is a wealth of things you can give commentary about. For example, this year saw a lot of commentary from executives in the lead-up to and after the Bitcoin halving. You’d have to wait another four years to take advantage of a halving for this reason but you can also speak on hard forks, politics, hash rates, exchange hacks, and other industry developments that impact Bitcoin as a token and a blockchain.
Every year, Bitcoin Pizza Day, the Genesis Block’s anniversary, and other milestones are celebrated and this means endless opportunities to put out PRs or press statements that will put you and your business in the limelight.
Doing this follows the same system of either putting out press releases or speaking directly to journalists and largely has the same impact.
Emphasize Connections
Bitcoin is such a force in the crypto industry that having it attached to any press release or news story is almost guaranteed to garner clicks. Leveraging Bitcoin PR means emphasizing any connection you have to the token. If you make crypto mining equipment, make sure to mention Bitcoin in your press releases and news stories, especially if Bitcoin is in the news during that time.
Let’s say your business is opening a new location and wants to announce it. Saying ‘Bitcoin Mining Company Opens Norway Location’ will likely show up in search engine results than if you simply called yourself a ‘crypto mining company’ and this works to your advantage. The same applies if you’re an exchange, a casino, or any other business. If you have any connection to Bitcoin, make sure it is front and centre.
Emphasize Parallels
Another way to leverage Bitcoin PR for your business is to always draw parallels to it, whether positive or negative. A very good example is with altcoins as they operate in the same market as Bitcoin. Always emphasise how your token is performing compared to Bitcoin, especially if it is positive. Some examples include; “As Bitcoin Nears $70,000, ABC Coin Breaks New ATH” or “Amidst Bitcoin Slump, ABC Raises $1 Million in Presale”.
Both include a reference to Bitcoin and make sure your own venture is mentioned in the same vein. The same strategy can used if your token is using the same consensus as Bitcoin, is used in the same way, and so on. If a parallel exists, make sure it is noted in a relevant and natural way.
Bitcoin PR Timing
In all of these efforts, one thing that stands out is the importance of timing. For maximum visibility, you want to put out these statements and press releases when Bitcoin is in the news or is about to get more converge. Say the next halving was scheduled for the first week of September. Ideally, you should have a schedule that will see your statements and press releases published in the lead-up to it and coincide with the day it happens when people will be reading bout all things Bitcoin. And, of course, by using a service like BTCWire, you can time your releases more efficiently.
Conclusion
Bitcoin PR is a constant fixture in the crypto sector because the token is a pillar of the digital asset space and doesn’t need to seek it out. For projects that aren’t quite as popular yet, there are ways to benefit from this phenomenon.
As we’ve explained in this article, leveraging Bitcoin mostly boils down to honing in on a connection to Bitcoin or offering commentary around it, whether price-related or not. In all of this, of course, you need to be careful of the timing to make sure that you drive as many eyes to you as possible.