In a previous article, we explained the benefits of crypto PR distribution platforms. These include letting you target a large number of PR sites at once, guaranteed publication (in some cases), customer support, and much more. But even though crypto PR distribution sites are beneficial as a whole, not all are made equal.
To make sure that you have the best experience possible, you need to know what to look out for when choosing a distribution platform. Here are the top 5 things to look for:
Size and Quality of Network
At the end of the day, what you want from your crypto PR distribution is to have your press release widely circulated to high-quality websites with a lot of reach. This is why the first thing you need to do is consider the size of the distribution platform’s network. Do they have access to dozens of sites? Do they have access to hundreds of them?
You need to ask yourself how many websites you’d like to carry your press release and make sure that the service you opt for has around that figure. It also is not enough for the service to have a lot of websites in its network; the quality of these sites needs to be looked into. Your press release appearing on dozens of poorly ranked websites is not good value for your money and should be avoided.
Before you pay any crypto PR distribution site, look through their roster of websites and consider whether they are high quality and high enough in number to justify the price. If they are, you should go ahead and patronize them.
Crypto PR Distribution Reputation
Patronizing a crypto PR distribution service is, at the end of the day, you making a purchase. And like with every purchase, you should read reviews and see what the market is saying about it. This is as simple as googling the name of the crypto PR distribution service and the term ‘reviews’. Some sites also have links to their TrustPilot page linked on their homepage. From there, you can see the experiences others have had with them.
As you look through the reviews, try to spot patterns in both the good and the bad. Is the service known for delivering fast? Are they slow to respond to queries? Do they underdeliver? By knowing all of this, you can get a snapshot of what to expect from the service and can consider whether it will be worth your money or not.
If you do end up using the service, consider leaving a review to help other business owners who might be considering them as well.
Customer Service Channels
Customer service is a vital part of any business and if you will be trusting a crypto PR distribution service with your business’s reputation, you want to make sure you will have this support. First, look into how many customer support channels the service has. Do they only respond to emails? Do they have a chatbot? Is there a phone number you can call?
Ask yourself this, if there was an emergency with your distribution order and you needed a response within an hour, would these support channels be effective? One way to find out is to send a message or call with an inquiry. See how long it takes the crypto PR distribution service to get back to you and the level of support they offer. This will be indicative of what you can expect from them and should guide your choice.
Turnaround Time
In many cases, you’ll want your press release to be published within a certain time frame and this is where your crypto PR distribution service comes in. Some services, like the ones we offer here at BTCWire, guarantee publication in a certain amount of time, while others do not. To make a choice, you need to ask yourself how important it is for you to be able to have your release published with little prior notice.
If it is not something you think you’ll need, then the turnaround time offered by the crypto PR distribution service doesn’t matter. If it is something you’ll need, consider the times each service is offering you and make a choice based on this. To be on the safe side, you might want to ‘test’ this guarantee by submitting a single release with a tight deadline and seeing whether or not it goes out in the time frame that was promised.
Price and Flexibility
As with any business expense, you have to consider the cost and if there is any flexibility around it. Some crypto PR distribution services charge a flat monthly fee and while this makes expenses easier to predict, it also has its downsides. Some months might see you using the service less than others and this calls into question whether you’re getting value for your money.
A better way to go about getting a crypto PR distribution service would be to opt for one that offers packages. At BTCWire, for example, we have several packages that offer different platforms, different perks, and so on. This allows you to choose services when you want them and in a way that caters to your budget.
If in doubt, message the crypto PR distribution service you’re considering to see if there are any arrangements that will consider your budget. All in all, make sure that you are choosing a service that offers you the best value for your money.
Conclusion
Crypto PR distribution platforms vary in quality and choosing the wrong one can negatively impact your PR schedule and lead to wasted resources. In this article, we’ve broken down the things you’ll need to consider when choosing a service. These include the pricing, the sorts of platforms the service can offer you, and how they have treated others in the past.
Applying these will help you separate the wheat from the chaff and make sure you have a smooth experience.