The crypto sector is such a fast-paced and dynamic space that oftentimes, traditional processes seem virtually obsolete. As such, new entrants into the crypto space may question why crypto PRs are even needed. After all, do billion-dollar brands not communicate with their followers on social media?
The truth is, however, that crypto businesses of all kinds would benefit from putting out crypto PRs. As a business that has dealt in such PRs for years, we’ve seen how it has benefited various businesses and will continue to do so in the following ways:
Media Gateways
If you are looking to get coverage from mainstream media platforms, you’re going to want to put out press releases announcing important developments. This is because journalists often look towards press release sources to find potentially interesting news stories.
And while, yes, it is possible for your development to be noticed via social media and later turned into a news story, you want to hedge your bets both ways by putting out crypto PRs and also announcing on your profiles.
Additionally, as you’ll see from the packages that we offer here at BTCWire, many crypto news/media platforms also publish crypto PRs. This means that you can get your business covered on their platforms by issuing such PRs.
Credibility
As much as the cryptocurrency space is perhaps a less conventional industry than others, professional behavior is still important. While a major crypto project might issue meme coins and be humorous on their social media platforms, they are still putting out professionally written press releases. This is because it is a professional standard, and by doing it, they earned themselves credibility both among businesses and investors.
Say your business is looking to attract investor attention over the next few years. How seriously do you think investors will take you if there are no official press releases but only social media posts and memes?
Yes, there are a handful of crypto projects (usually meme coins relying on hype) that have skipped various professional processes and gone on to succeed, but you should not bank on this being the case with you. By following best business practices, you’re more likely to be taken seriously by the people who truly matter, i.e your customers and business peers.
Legal Requirements
Always keep in mind that your crypto business is just that- a business. And putting out crypto PRs goes beyond just publicity but also stretches into legal requirements. If your business has changed its official name or has merged with a new company and so on, you are obligated to put out a reasonable public notice. This is so that customers, investors, and the general public will be aware of this.
This goes back to our previous point about businesses’ best practices and still intersects with the concept of legal requirement. In certain legal proceedings, public press releases are used as proof that due notice was given regarding certain matters and can even save you in the long run. As such, being a crypto business that doesn’t put out crypto PRs means that you are creating a legal grey area that you might want to avoid.
Say your platform has been compromised and you do not put out press releases and other notices about it. A customer could potentially have grounds to sue you for not giving adequate notice, and a crypto PR would have served as evidence in your favor. Of course, speak with your legal team before proceeding, but always keep in mind that crypto PRs also help you legally.
Visiblity
As a business in an industry as saturated as cryptocurrency, you want to secure as much visibility as possible, and crypto PRs are a step in the right direction. These PRs could not only get you seen by crypto-focused media but are another avenue through which your name is put out. Take a moment to search the news tab on Google for any crypto-focused development. Chances are that besides news stories, you’ll see links to official press releases. This is because crypto PRs offer yet another avenue through which the public, including journalists on the like, can learn about your business.
As we’ve noted in previous articles, a singular crypto press release can be turned into multiple pieces of content across multiple platforms and through multiple mediums. Because the crypto sector is so saturated, you’ll have to fight for every bit of public interest you can find, and crypto PRs only serve this purpose.
Passing Along Vital Information
At its core, the purpose of a crypto PR is to inform the reader of certain important developments, whether this is the launch of a new product, a change in leadership, an upcoming event, or so on. As a business, you’ll need to keep many different stakeholder groups abreast of various developments, and crypto PRs are a good way to do this. And the more attention these PRs receive, the more people will know about them.
This helps to correct any confusion regarding the state of your business, as well as the details of this development. When is the new project being launched? Where can it be purchased? How can interested buyers claim tokens? What business is being merged with? Who is the new CEO? All of these questions can be answered with crypto PRs, which makes them important.
Conclusion
Crypto PRs might be discounted by some within the industry, but they continue to be relevant year after year. As we’ve noted in this article, crypto PRs are an important way to pass along vital information, but everyone from customers to investors needs to know. From a legal standpoint, they offer protection and are evidence of professional behavior.
Any crypto business seeking visibility also needs to put out PRs as they are a gateway towards important media platforms and simply help to get your business’s name out there. If you need guidance regarding your crypto PRs, feel free to reach out to us here at BTCWire for both writing and distributing them.