In a previous blog post, we touched on crypto PRs and why they are still relevant even in 2025. One of the things we noted was that people are indeed reading them and that they have an impact on business. It’s now worth noting the people who read blockchain press releases.
The truth is that many different categories of people find these press releases useful, and it would be a good idea to understand what each group gets out of them and thus, how you can go about structuring your own.
Journalists/Press
One of the first groups of people that will read blockchain press releases is journalists and other members of the press. As part of their job, they will need to source potentially interesting news stories, and one of the sources they might leverage is press release sites and other news platforms.
How This Helps: Attention from journalists means that your business could be featured on their respective publications, and this could mean more exposure for you, more sales, and so on.
How to Tap into Them: Use attention-grabbing (but not clickbaity) headlines, offering insightful quotes within the text, professionally-written text, etc.
Blockchain Press Release For Investors
When potential investors are looking into crypto businesses, they often read through their history of press releases to see what developments have taken place with them. This is usually part of due diligence as they will want to make an informed decision about whether or not to give money to a crypto business. They will usually go through various websites and press release platforms to get insight into the business.
How This Helps: The information included within press releases helps them decide whether or not to invest. If they are impressed, they will make an investment.
How to Tap into Them: Have a consistent history of putting out press releases that are professionally done and published on high-ranking sites.
Customers
Customers within the crypto space read press releases for various reasons. First, there is the element of keeping on track with developments in the industry. The average blockchain consumer might not go to a dedicated press release distribution site to get this information but might rely on their everyday crypto news site. This helps them to stay abreast of the industry in general and makes them a more informed consumer. If they are considering buying into a project, blockchain press releases can help in their decision-making.
How This Helps: Blockchain consumers are always told to do their research before giving their money to any business, and thus, them looking into yours means that they might consider it in the future. The positive history of blockchain press releases could encourage them to make a purchase, whether now or in the future. Even outside of purchases, such a history will create a positive impression in their minds and thus, the crypto sector in general.
How to Tap into Them: Have a consistent history of putting up blockchain press releases. This will signal to readers that you are a transparent and professional compan, which means they are more likely to trust you.
Business Peers
Because the blockchain sector is so saturated, virtually every company is looking at what their peers/competitors are doing. Businesses that operate in the same sector as you, even if they are not selling the same thing as you, will likely take a look at what developments are going on in your company. Likewise, you should also be taking a look at what announcements are being made by other companies within your space
How This Helps: Developing a positive reputation with other blockchain companies can help you because it means you’re more likely to see partnership opportunities. If a business in your space sees that you are taking on certain products or expanding in certain ways, they might want to reach out to partner. As much as you should be aware of competition, you should not close yourself off to collaboration.
How to Tap into Them: Put out consistent and professional blockchain press releases, as this is a positive sign towards your business peers. This is especially important when it comes to existing collaborations with other businesses, as this shows that you are a company worth partnering with. You should also take care to publicize things like awards and any other form of recognition.
Business Partners/Associated Entities ‘
Perhaps the only other businesses in the crypto/blockchains space that will watch you more closely than your peers are your partners. This is because they have invested material in trust in your success or failure. Say you’ve partnered with another business on a specific project. They will certainly monitor the press releases you put out to make sure that they are being positioned in a good light and that everything is above board. Ideally, you should be sending links to press releases to your partners as they go out so everyone is abreast of the situation.
How This Helps: Business partners will have more trust in your business if you are consistently putting out professional press releases, especially when it comes to developments that they are a part of.
How to Tap into Them: Put out the best press releases possible and share these with them to foster trust on both ends.
The General Public
Blockchain press releases are a major way that the general public can learn about your business and also grow to trust it. Ask yourself if you would invest money in a business with zero digital footprint.
How This Helps: More visibility and potential future customers
How to Tap into Them: Put out consistent, professional press releases.
Conclusion
As a company in the blockchain space, you should never underestimate the power of blockchain press releases and what it does for you. As we’ve broken down this article, many different groups of people read these press releases and go on to make decisions based on them, which might impact you. So, make sure you’re putting out consistent and professionally written blockchain press releases at every turn, and you will reap the benefits.