If you take a look at our website, you’ll see that we have a myriad of blockchain PR packages for customers. While clients have trusted us with their PR needs for years, we understand that there is an art and a science in picking the right blockchain PR package.
For some, it can be overwhelming looking at the different options and deciding which will benefit them in terms of cost, exposure, business model, and so on. Luckily, we’re here to help, and in this article, we will explain how to choose the right blockchain PR package.
Define Your Needs
Think of choosing a blockchain PR package as shopping for clothes or groceries. Your journey will be infinitely easier if you enter a space already knowing what exactly you’re looking for. Before you potentially overwhelm yourself going through tons of packages, take a moment to consider and write down what you need.
Do you simply want your press release to be seen by as many people as possible? Are you looking to gain more credibility moving forward? Are you unconcerned about exposure and simply want the press releases published as a formality? By knowing ahead of time what you’re ultimate goal is, you’re more likely to identify the PR packages that will best serve your needs.
Consider The Cost
Knowing what blockchain PR packages are right for you is also a matter of knowing which one fits your current budget. As you’ll see through our roster, we have packages to fit virtually every budget, and this should make the process of choosing easier for you. No matter how amazing a blockchain PR package is, it is probably not the right one for you if you cannot afford it at all. Your best bet would be to look at the different packages from a cost perspective. Ideally, you would have already decided how much you’re willing to spend on such packages, so this will make your decision easier.
Always keep in mind that here at BTCWire, we can create custom packages to work with virtually any budget, so if cost is a point of consideration, you can always speak to us.
Look At Specific Publications
Another thing that might make a blockchain package right or wrong for you is the specific publications it grants access to. A look at our roster will show that each package has certain publications that guarantee access to, and some are perhaps more high-profile than others. Your business might be targeting a specific publication or a handful of them, and this can be the defining factor of why you choose one versus the other.
Outside of a specific publication, you might like the number of publications guaranteed. Some of our packages offer access to dozens of publications in one go, and depending on how aggressive your PR strategy is, this might make some of them better for you than others. So, when choosing PR packages, look at the publication list.
Look At The Niche
Along with different price points and number of publications, you’ll also notice that we have packages for specific niches. For example, we have packages for web3 gaming, fintech, and tech. If your business fits neatly into web3 gaming, such a package will be a better option for you than trying to work your way through the tech package. This goes for any sort of package with any business. You want to find one that most closely aligns with your niche because that means you will get access to publications most relevant to your audience, and one that works with the nuances of your specific industry.
You might also want to take a look at previous clients and find out what packages they used. A business that is very similar to yours using a specific package could be an indication that it is the best one for you.
Consider Add-Ons
Here at BTCWire, we know that the right PR package is not defined solely by the actual publication options. Other things that attract customers are the add-on services we tend to offer. For example, we offer SEO support, editorial support, images, metrics reports, and so on. For a business, especially one that might be newer to putting out PRs, this sort of support can be the difference between success and failure, and anyone shopping for a blockchain PR package should look into what other add-ons they may enjoy. Blockchain PR packages may offer the same level of publication exposure, but if one offers you SEO support and the other does not, it is clear which is perhaps the best option for you.
Ask For Blockchain PR Package Support
Even with all of these considerations, you might still struggle to definitively say which blockchain PR package is best for you. In that case, you might be best off speaking to the professionals. Here at BTCWire, we have years of experience dealing with companies that were lost on the best approach for their PR packages.
In this case, you’ll have a one-on-one meeting with a team member who will discuss your goals, your budget, your business model, and so on. Following this, we will recommend one of our preset packages or, in some cases, design a custom one for you. This is to make sure that the package speaks directly to your business and is most likely to meet your needs.
Conclusion
A blockchain PR package is a significant investment in terms of time, money, and effort on everyone’s part. This is why you need to have the best package on your side as you pursue your business goals. As we’ve noticed, there are several factors you should consider to determine which blockchain PR packages are the most effective ones for you. This includes looking at cost, looking at niche, considering publications, and so on. If all else fails, you can always reach out to professionals like us here at BTCWire for support and with this guidance, you will confidently choose the right package.