If you take a look at our price list, you’ll see that we offer packages across different web3 niches. You’ll see offers for gaming, NFTs, and so on. If you’re looking to submit a web3 press release, you’ll typically narrow down your options according to various niches. But can you work across these different niches?
There are several reasons why you might want to do this, including the desire to save money, not wanting to create multiple press releases, and so on. Having dealt with hundreds of press releases, we’ll break down whether a single web3 press release can be published across different niches.
Niche Segmentation And Web3 Press Releases
First things first, it is worth looking at why many packages, including our own, are divided across niches. This is often less to do with the content itself and more to do with the publication. If you look at the gaming package we offer, for example, you’ll see a myriad of platforms that are gaming-specific. The same applies to NFTs, finance, and so on. While certain websites prioritize themselves as generalists, others focus on one niche.
This creates the unique situation where you have to choose whether to cast a wide net in terms of niches or narrow down your options. Generally speaking, A web3 press release can be published across different niches, provided there is a reasonable link. For example, you’ll struggle to publish a web3 press release on an NFT-specific site if your project has no mention of NFTs at all. Because these websites only want to put out the most relevant to their audience, some links will be needed.
And even if you can’t publish your web3 pressure release across multiple niches, the question remains of whether you should. Some would argue that targeting different niches expands your business’s reach and means that more people across different audiences can see it. On the flip side, there is the worry that you might stretch yourself too thin and end up with a project whose public image is undefined. Like a singer that releases songs in every single genre, it’ll be hard to pinpoint what exactly you are about, and this makes it harder to secure a long-term audience.
How To Deal With Multi-Niche Press Releases
The blockchain and web3 sectors are very dynamic, and projects are always pushing the boundaries of what can be done with different concepts. A look at crypto and NFT projects will show you that they collaborate with all sorts of industries in ways we would not have imagined years ago. If you are that sort of business, chances are that you will find yourself in this position.
And this is where your own press release comes in. Say you’ve created an NFT-powered game. Technically, such a press release applies to both NFTs and gaming, which can create a bit of confusion. Do you go for the NFT package or our gaming package? Here at BTCWire, we acknowledge that not every press release will be clear-cut in terms of niches and if this happens, here are a few things you can do:
Narrow Down Niches
As much as a single press release can apply to multiple niches, it is best to narrow it down as much as you can. Technically, an NFT-based game project that has in-universe cryptocurrency could apply to NFTs, cryptocurrency, web3, gaming, and even finance. In that case, the number of potential sites you could publish it on is near Infinite.
In some cases, the extensive exposure helps, but this doesn’t apply to everyone. Some customers simply can’t afford to publish on that many sites, some want to be very strategic in who they target, and so on. In that case, it might be a good idea to choose one or two niches that are your main concern. Maybe you primarily define yourself as a gaming project that happens to have NFT elements. Maybe the NFTs are the main attraction, and the game is simply a way to trade them. Have a discussion with your team to narrow down your niches, and this should make your journey easier.
Custom Packages
One thing we have always emphasized is that while we have pre-designed publication packages, this is not the only option available to our customers. If you find that your press release applies to various niches and you wish to tap into all of them, it’s best to speak to us directly. In that case, we can design a custom package that will make sure that every sector you’re looking to reach gets the appropriate treatment. We will create a custom list of websites for your press release to appear on, and you will give final approval before we proceed.
Test The Market
Sometimes, putting out a web3 press release can be a way to see which market responds the most to your project. In the case of the NFT gaming project, you could publish the press release on websites pertaining to gaming and NFTs and engage with the response. You might find that the NFT lovers are the biggest supporters of the game or that gaming fans care more about it than others. In the spirit of using every experience as a chance to learn, consider doing this. This means that as your business continues to expand and find more reasons to put out press releases, you’ll know instinctively where you should go.
Conclusion
A web3 press release can find itself not committed to a single niche but applying to several at the same time. With this comes the question of whether they can or should be published on platforms pertaining to these different niches. Doing so can come with its own advantages and disadvantages, so it is up to you to decide. If you do, there are several ways to work this to your advantage, including ordering custom packages, narrowing down niches, and testing the market to gauge results.