We’ve touched on crypto press releases many times in the past and the various ways to make sure they are as effective as possible. But one thing to also keep in mind is that they should be as professional as possible.
A professional crypto press release is one that has been written to the highest possible industry standards and is handled with the same care. Such a press release is more likely to be widely distributed, see positive engagement from the press and the public, and ultimately fulfil your goals. To have the most professional crypto press release, keep the following things in mind.
Make Your Crypto Press Release Error Free
One of the classic hallmarks of a professional crypto press release is that it has as few or no errors as possible. Errors, in this case, refer to things like spelling mistakes, grammatical slip-ups, and the like. While these might seem like a given or a minor thing, an error-free press release is more likely to go far. It means it will be easier to read and thus, more effective at communication. Getting an error-free press release can be done in several ways.
First, you can choose editing software like Grammarly or Quill Bot to look through your press release to make sure it does not have any issues. You could also opt for the press release to be professionally written, like what we offer here at BTCWire. This means that it will go through multiple rounds of revision until all errors are spotted and addressed.
Make Sure It’s Appropriate Length
Making a crypto press release more professional also means that it is of appropriate length. We’ve touched on in the past how long or short your crypto press release should be, but this goes beyond the matter of preference. If a crypto press release is too short, it is likely to have missed out on crucial information and thus is less likely to realize its goals. Similarly, a crypto press release that is too long is cumbersome to read and comes off as amateurish.
Industry professionals know that important information can be communicated in an appropriate amount of words while not being too long. So, make sure your press release adheres to all relevant guidelines in terms of length, and it will enjoy a better reception.
Follow All Industry Standard Formats
While crypto press release formats may vary from one platform to the other, there are a few industry-standard formats that are generally adhered to. First, there is the inclusion of the relevant Information in the first few paragraphs. This includes what is happening, where it is happening, when, why and how. Regardless of the type of press release you are creating, these have to be at the forefront, and if they are included, the press releases are automatically considered more professional.
Then there is the breaking into appropriately sized paragraphs, proper inclusion of quotes, an appropriate headline, and much more. Once these elements are appropriately included in the press release, it meets professional standards and is more likely to get good feedback from the press and the public.
Use Appropriate Language
One of the easiest ways to make your crypto press release seem unprofessional is to use unprofessional language. This means using slang, language that is too casual, slurs, and so on. Always remember that, regardless of what you are discussing, a press release is a professional document and thus, the language used within it has to reflect professionalism. Ensuring appropriate language also helps to signal to everyday readers that your project should be taken seriously and possibly patronized.
Submit Through Relevant Channels
Even if your press release is the most professional one ever written, it will come off as less serious if it is delivered through inappropriate channels and times. If a publication clearly states that press releases should be sent through a form, and you email it to a random editor, you are more likely to come off as unprofessional. If anything, the press release is less likely to even be read.
To make sure that you deliver your press releases through the appropriate channels, your best option is to go with a service like what we offer here at BTCWire. By using us, your release will go out to a myriad of platforms, but specifically through the channels and at the times that are prescribed. Always remember that professional behavior does not stop at writing the press release itself, but also in delivering it.
Follow Journalistic Practice
When creating a crypto press release, always do so with the understanding that the words said within it can be turned into a new story and spread to the masses. And while retractions and corrections are possible after the fact, it has already been put out into the ether. As such, creating a professional crypto press release means adhering to all standards of journalistic ethics. This includes only reporting things that are already confirmed and known to be factual.
It also means not attributing quotes to people without confirmation or approval. Wild speculation, rumour mongering, and other such behaviour will ruin your business’s reputation if it makes its way into your press release. If you are concerned or confused about any of these, feel free to reach out to us here at BTCWire for a consultation, and we will make sure your press release is as good as it can be.
Conclusion
A crypto press release can deliver a wealth of benefits for your business, but to do this, it has to receive approval from industry gatekeepers. You’re more likely to get this approval if you put out a press release that meets the highest levels of professionalism.
In this article, we’ve touched on some of the ways to achieve this, including making it as error-free as possible, following good journalistic practice, delivering it through the proper channels, and so on. Make sure that every time you are putting out a press release, these rules are followed, and if in doubt, reach out to a professional service like what we offer here at BTCWire.