As the blockchain industry has continued to expand, we’ve seen the emergence of blockchain Awards. As the name would suggest, these recognize and celebrate top businesses, projects, personalities, and much more within the space. Every industry has awards to some degree, and they can be a way to bring stakeholders together and foster a sense of community.
But beyond connecting with other businesses in the blockchain space and being deservedly recognized for your efforts, blockchain awards can also be a way to drum up publicity for your business. But how do you make the most of an award? Let’s dive into it.
Select The Awards To Engage With
Remember how we said that there are awards in virtually every industry? Just like everything else, not all blockchain awards are made equal. Some garner much more prestige and attention than others, and some are considered more legitimate than others. Because resources are likely finite, you can’t extend your energy engaging with every single award that exists for the blockchain space.
Instead, you’re best off doing a bit of research about the awards in the space. Lists already exist online of the various awards, and you’re best looking into them. As you research each award, prioritize the ones in your niche.
Engaging with an NFT award when your business has nothing to do with NFTs would be a waste of time. Besides niche, create a scale of preference based on how prestigious each award is and how accessible it is to you. Doing this will help you manage your time, energy, and money.
Try To Win Blockchain Awards
From the outside looking in, it is easy to assume that your business will secure nominations and wins for various industry awards based on your merit. And while some businesses do enjoy recognition without much effort, this isn’t always the case.
In many instances, you have to campaign for awards, and these can include sending proposals to the awards committee, trying to secure nominations from peers, and so on. While most of this is done on the back end, it is worth doing for the PR you will secure should you succeed.
Announce Nominations And Attendances Of Blockchain Awards
Once you begin engaging with one award or the other, it is best to let the public know. If your business is nominated for an award, you are advised to put out a press release to this effect. Letting the public know that your business has been recognized even via a nomination helps to boost credibility and can be a source of content.
Even if your business isn’t nominated for a particular award, you can always put out a press release announcing that you will be in attendance to support your industry peers and network with others.
Even outside of a nomination, attaching your business to prestigious awards in any way is helpful. Think of the way Hollywood actors attend glamorous award shows even when they are not nominated. Creating a connection is a way to create PR, and this should never be neglected.
Announced Receipt Of Awards
If your business is lucky enough to win an award, you need to milk it for all the crypto PR possible. The day after the ceremony, have a PR published and widely circulated about how you have won the award and how grateful you are to the organizers. With the services we offer here at BTCWire, you can have such PRs circulated to relevant publications in record time while the news is still fresh.
You should also publicize the awards you’ve received via your website and social media. Have an icon of the award put on your website, and feel free to declare yourself an award-winning business. You can also write in your social media bios that you have won certain awards, as this grants you more credibility among readers and draws them to you.
Post On Social Media
Ideally, before you attend a blockchain awards program, you should have a game plan in place for content. Depending on how many representatives from the company will attend, someone should be assigned the role of taking pictures and videos.
You’ll want some of your executives on the red carpet with the awards logos in the background, pictures of your executives with stakeholders within the industry, and, of course, the picture of your representative accepting the award and giving a speech. You can also get video content of the ceremony itself, as well as a behind-the-scenes look for your followers.
Post these to your various social media platforms to give your followers a birds’ eye view of the experience. This not only helps to make your business seem more prestigious by winning their award but simultaneously more relatable by showing the process.
Sponsor An Award
This is perhaps one of the pricier ways to leverage blockchain awards for PR, but you can always sponsor an award. A look at most award programs will show that certain trophies are sponsored by companies or people. If your business has the budget for it, feel free to reach out to an award committee and ask if you could possibly sponsor an award.
Imagine an award called the Coinbase Award for Blockchain Excellence. This automatically makes the sponsoring company seem more prestigious and reputable. If you do choose to sponsor an award, make sure to publicize this by announcing the launch of the award, the nominees each year, the winners, and so on.
Conclusion
Blockchain awards are not just a way for your business to be recognized among its peers. It is also an opportunity to drum up PR at every turn, from the nominations to the win to attendance to even becoming an award sponsor, your business can get involved with awards on every possible level depending on your interest and budget.
As you do this, make sure you keep your audience in the front seat and publicize every engagement you have.