Many things go into creating a good press release. As we’ve said in the past, you should have good headlines, follow appropriate formats for the body of the text, use images when necessary, and so on. One thing you should not neglect, however, is the importance of an SEO press release.
Search engine optimization (SEO) is one thing that needs to be considered when creating our written content these days. Good SEO practices mean that search engines will pick up your press release and, thus, be seen by more people. On the flip side, bad SEO can severely limit the reach of your press release and should be avoided like the plague. With that in mind, here are a few SEO press release tips:
Choose A Keyword
Search engines choose what content to rank based on several factors, including keywords. After all, we all type in keywords when we want to search for content online, which is what the search engine will have to do. This is why it is the bedrock of SEO and something you should not neglect. If you create a keyword manually, make sure it includes the popular search terms someone looking to read about content in the crypto space would search for. Think ‘Bitcoin mining company’ or ‘Crypto wallet provider.’
A good way to go about this would be to put yourself in the shoes of someone searching for content. For example, if you are a crypto mining company, ask yourself how you would search for new mining hardware releases or overall developments in that space. What phrases would you type into Google to find these? Write a few of these down, and you should get an idea.
As we’ll explain later in this article, several tools can help with this.
Good Keyword Placement
As any SEO expert will tell you, it is not enough to have a good keyword; you have to ensure it is well-placed within your press release. The first thing to remember is that frequency can make or break your SEO press release. As much as you want your press release to rank highly, you shouldn’t spam it with keywords. Having the keyword mentioned too many times will make it rank lower, as the search engine algorithm will believe you are spamming. At the same time, you don’t want to use it too sparingly, as you risk it not getting any attention.
The ideal situation is to have a moderate number of keywords and add each a few times to the press release. Make sure the keywords are mentioned in the headings, key paragraphs, and so on. Most importantly, ensure your keywords are placed as naturally as possible.
Internal Links for Your SEO Press Release
Besides keywords, links are another important part of having your press release rank highly. The way search engine algorithms see it, linking to other pieces of content and having them link you in return is a sign of high quality. It means that this piece of content is valuable to others and values others as well.
This is why, when writing an SEO press release, you should make sure to include relevant links to other sites, as well as links to social media. If you want to generate backlinks for your press release, link to it from other sources like your company’s social media, guest posts on other sites, etc. All these efforts will likely boost your press release’s ranking and get more eyes on it.
Leverage Tools
While SEO might seem daunting to navigate, the good thing is that there is a wealth of tools to help you at every step of the way. When you’re looking for keywords to use, tools like Semrush automatically generate SEO-friendly keywords and can save you a lot of time and effort. Some tools will even analyze your competitors and find out how well you are ranking on search engines compared to them. This means you will know how well you are doing and how you can improve.
Once your press release is written, tools like SurferSEO will give you a score based on your current SEO and let you know how well you will likely rank. Because SEO is so important to businesses in the 21st century, there are tools to make it easier and you should take advantage of them as much as possible.
Make the Content Good
While it seems like a no-brainer that your SEO press release should be well-written and good, there is a major SEO angle that shouldn’t be ignored. Search engine algorithms consider keywords, links, and quality when choosing content to rank. If the work is poorly formatted and badly written, it will notice that people are spending little time on it, and soon, its ranking will go down.
A well-done SEO press release will also get attention from the public and journalists, who might link to it in other pieces of content. And as we’ve explained, this will work wonders for its search engine rankings. So yes, good content is beneficial not just for the image of your company but also for SEO.
Conclusion
SEO is an important tool for any business looking to be seen online; even press releases are not excluded. As we’ve broken down in this article, there are several steps to take that will ensure that your release is ranked highly. From choosing the right keywords to securing links, they’ll ensure your SEO press release is as good as possible.
Of course, you can also use many tools to make the process easier and increase your visibility.