If you’re going to achieve success in web3, you’re certainly going to need the media on your side. A good relationship with web3 media means that you will get adequate promotion when products and services come out, can speak to the wider public, and can get a leg up on your competitors.
Naturally, none of this is going to happen if you don’t build trust with the web3 media and the professionals within it. In this article, we’ll highlight a few steps you can take to make sure the web3 media are on your side.
Engage Frequently
It goes without saying, but for web3 Media to trust you, people within it have to frequently engage with you. The media we trust is the media we frequently read and listen to, and the same applies in the opposite direction. Media professionals and platforms need to constantly see interactions with you to develop this relationship. First, you will need to put out press releases and other promotional materials frequently. Using the services we offer here at BTCWire, you can have press releases put out as often as you want, and the more these are published, the more credibility you’ll have with various media houses.
You’ll also want to do things like offer interviews, whether virtual or during events, offer samples of products and services for review, and so on. Every week or so, you want to have at least a few interactions with media platforms, as this will build your core with them. Over time, they’ll see you as reliable and credible, and this can eventually work to your advantage.
Develop Allies
The term media is very broad as it encompasses thousands of new sites, magazines, blogs, and so on. The simple truth is that you will not be able to build rapport with all of them on the same level. Instead, you should choose a handful of platforms you want to develop a deep relationship with and work your way from the. For example, you could develop a relationship with specific journalists in certain news sites. You can give exclusive quotes and interviews to them, invite them to in-person events, and essentially make them your go-to person.
This will benefit you and your business on several levels. First, it means that other crypto-focused media will trust you. Think of it this way: if a major news platform is known to quote executives from your company and writes about you in a favorable light, it will prompt other platforms of various levels to trust you as well, essentially lending you credibility by association. It will also mean that, should you need to urgently put out a statement to the public or spin a certain media narrative, you will have allies in your corner. As such, developing allies within the media is a crucial step that should not be ignored.
Be Professional
Ultimately, developing trust with web3 media is more than just developing a relationship in itself. You have to show that you are a worthwhile organization that can be relied upon, and this is done by being professional at every end. Your press releases should be professionally written in a way that inspires trust from the media platforms.
If you give an opinion or a quote, it should be well-thought-out, truthful, and printable. Consistently lying to the media or being vague does not do you any favors. Make sure you respond to queries professionally and on time and that media representatives are well-treated at your events, as this will work in your favour.
Offer Exclusives
Another way to develop trust with web3 media is to offer exclusive content to them that no one else has. Media platforms always want to entice readers with quotes, interviews, first looks, and other such content. Once you’ve identified the media platforms you want to build trust with comma offer them exclusives periodically.
Say your business is launching a new advanced crypto miner or crypto wallet. Invite a member of the team to get a first look at it before anyone else. If there are rumors swirling around your company, you could reach out to your trusted journalist to offer a first statement regarding the issue. This essentially creates a mutually beneficial relationship with the media platform. You get someone within the media who is on your side, and they have a consistent source of exclusive information that can help to draw in leadership.
Web3 Media Sponsorship
Building a relationship with web3 media sometimes requires spending a bit of money, and this is where sponsorship can come in. The media platforms are ultimately businesses that need to generate revenue. One way to develop a reputation is to put your money where your mouth is. Buying up significant ad space on their platforms will make you not only a crypto business they report on but also a customer in a sense. If the platform is hosting some sort of event, conference, and so on, look into becoming a sponsor. By offering a financial benefit to them, you can develop a relationship even faster.
It should be noted, however, that this should not impact your professionalism and trustworthiness. Any reputable web 3 Media platform would sooner cut ties with you than print false statements or break journalistic ethics in a bid to satisfy you, as this will ruin their own business in the long term.
Conclusion
Having the web3 media at your side will do wonders for you as a company in the space. It means extensive coverage by many platforms, more visibility with your target audience, and even long-term financial benefit. But developing this sort of trust is not done in a day. It is done through consistent interactions with web3 media, specifically the ones you choose to focus on, being professional and trustworthy at all times, and investing financially in a relationship. While it might take time to get off the ground, it is very much worth the investment and can put you miles ahead of your competitors in the web3 space.