The GameFi sector has only been growing from strength to strength in the last few years. While the application of blockchain technology in gaming has not been without its controversy, the market has responded positively to it and new GameFi projects are being launched every year. With that in mind, there is a growing need for uniformity within GameFi press releases.
If you’re a business that deals in the gaming space, you might wonder how long to make your GameFi press releases. While there are many ways to go about a press release, there are a few things to consider.
1. The GameFi Press Release Purpose
While there is a standard 500-word release template that many businesses follow, a GameFi company has to consider the purpose of its individual release. For example, if you want the press release to be picked up by the game-focused press to draw in readers’ attention, you might want to keep it as concise as possible. However, if you are announcing something like a company merger or a change in leadership, there is more wiggle room to write a long GameFi press release. We’ve touched on this in the past, but an overly long press release can lose readers’ attention very quickly and you don’t want this. As will explore in the next point, your best bet is usually focusing on the most important facts within the press release and keeping those front and center.
2. The Key Facts
One of the golden rules of writing a press release is to have the most important facts (who, what, when, how, and why) in the first paragraph or two of the text. A GameFi press release should follow the same format, especially if the announcement being made is not overly complex. Say you are announcing a new rollout of characters. The fact that the characters are coming out, their names, when they are being released, where they can be found, and how they can be accessed should be in the first two paragraphs ideally.
By doing this, you’ve essentially achieved the purpose of the press release and thus, might not need to make it much longer. If your press release is very complex and needs an in-depth explanation, you might go above the 500-word format. But as long as the key facts are communicated early enough that readers will know what they are even if they stop reading halfway, you should be in good standing.
3. To Quote or Not to Quote?
One thing that significantly increases the word count of a press release is the inclusion of quotes. While, as we’ve said in a previous blog post, quotes can be used to elevate a press release and make it more interesting, it shouldn’t be an excuse to make it bloated. To avoid making your press release overly lengthy, decide how many words you want to dedicate to each quote. Say two companies are merging and executives from both are to give a quote.
Decide on how many words in total you want the quote to be and have them edited down to avoid making the game press release too long. Also, consider if you need quotes at all. If the quote is from an essential member of the team or communicates information that can’t be said plainly, it can be included. You can also post favourable quotes about the project that will make it more compelling to readers. If there is no tangible benefit to the quotes, feel free to skip them.
4. Leveraging Images
If you find that your GameFi press release is especially long for good reason and you don’t want to edit it down, consider breaking it up with images. In a previous blog post, we’ve touched on how images can be used to elevate a press release and GameFi press releases are included in this. Every few hundred words include a compelling image of the project, the team, or any other relevant context as this will break up readers’ attention and keep them engaged. Images are also beneficial in that press reporting on the release may choose to include those images in their reports. Given how important imagery is in the GameFi space, this can be easily worked to your advantage.
5. Consult the Experts
Ultimately, there is no one-size-fits-all approach to writing a GameFi press release. Some press releases will benefit from being short and to the point while others will need to be more lengthy. If you are conflicted about this, it would be best to speak to the experts. Here at BTCWire, we have extensive experience handling press releases for all manner of blockchain projects, including GameFi. With years of experience and hundreds of press releases distributed to the biggest sites, we are in a unique position to advise GameFi businesses on how long their press releases should be and how they should be crafted.
Our packages even come with editorial support, which means that our team of writers will craft your press release that is both to the client’s taste and achieves their goals. Clients get to review and request edits for these press releases so that the best outcome can be achieved. If you find yourself in doubt, reach out to us to get the ball rolling.
Conclusion
GameFi press releases are some of the most important pieces of Media that you’ll put out at any given time. They not only let the public know about major developments but serve as an access point to the media and this can raise your business’s profile. Like all press releases, there is an art form to crafting a GameFi press release and this includes its length. As we’ve broken down in this article, there is no singular approach that works for every company or every press release. Depending on certain factors like the purpose of the press release, it might be longer or shorter. Regardless, make sure it is at length that you believe will meet your needs as well as editorial standards.