A lot of the advice you’ll find about crypto PR is geared towards getting coverage not just on press release sites but top crypto news websites. Whether this is by having the PR directly published on the site or the contents turned into a news story, that coverage is the goal. Here at BTCWire, we even have packages that guarantee publication on these crypto news websites. But why is it so important? Why do businesses fight so hard for this coverage? In this article, we break it down:
Credibility
A lot of top crypto news websites are important because they are not just popular but respected as well. These publications have years of cutting-edge journalism, interviews with top executives, and well-researched analysis and opinion pieces. On top of this, they tend to only cover reputable and high-quality crypto projects and not just any random token or company. The result is that readers attach to lot of credibility to the websites and what they report. If a news story comes from them, it must be true and if a company is promoted there, it must be worthwhile.
Think of what that means for your business. Outside of financial benefits, there is a boost to your reputation. The crypto sector has a decent amount of scams and shitcoins and you can immediately elevate your business above them by getting these websites’ stamp of approval. Plus, once they feature you, you get bragging rights. It is not unusual for crypto businesses to put ‘as featured on’ tabs on their websites. If this tab on your site is filled with some of the most respected crypto news websites, it will earn the trust of investors and customers.
Exposure from Crypto News Websites
Top crypto news websites pretty much always have a big readership. A single story on one of these sites can have tens of thousands of views, not to mention shares on social media. And as a business trying to get the attention of the public, you’ll need as much of this as possible. While having your crypto PR published far a wide is a good thing, having eyes on it is much more important. The reason why customers are willing to pay extra for guaranteed publication on top websites is that one of these sites alone can have the same amount of exposure as several other smaller ones.
If your business is in a good place and wants to launch a product or service, having maximum exposure can help to drive sales. Keep in mind that these sites tend to link to the businesses they cover, so the click-through rate will be high. Similarly, you’ll want this level of exposure if you need to overcome a scandal or debunk a rumour. As we’ve said in previous blog posts about rumours and scandals, you want your rebuttal to be seen far and wide and what better way to do this than through a a major site? Needless to say, these sites benefit you in more ways than one.
Developing a Relationship With the Publication
For long-term success in the crypto space, you’ll benefit from having relationships with major publications. This, of course, starts with having your PR featured on the site. By doing this, you can develop relationships with the various editors on the masthead and with time, you’ll find it easier to get featured. As we said in our previous post about developing relationships with journalists, this goes beyond one or two features. Soon, you could be approached for quotes regarding current events and could even score an interview.
Then comes inviting journalists to events such as product launches and AGMs. This will ensure that your business gets consistent exposure via these sites. In difficult times, you can leverage these relationships to address scandals and whatnot. But, as we have said, it will take time to get to this point with the publications. A business that has never been featured on top crypto news websites will not likely have the clout to have a new product front page or have the top editors put out a statement regarding an ongoing suit. If developing a relationship is your goal, publication is a must.
Cementing Your Business Image
A big part of creating a successful business in the crypto sector is developing an image and consistently reinforcing it. One way to do this is by getting published on not just top crypto news websites but those that cater to the image you’re trying to project. Let’s say your business wants to break into not just the crypto sector but the GameFi sector. You’ll need coverage from crypto news websites that specialize in GameFi to earn legitimacy with that crowd.
By getting featured on the top sites in that niche consistently, you let the public know what your business is about. The same goes for NFTs, DeFi, and much more. Of course, you’ll have to figure out what sites have the most credibility and readership within the niche you’re looking for. With services like what we offer here at BTCWire, you can make sure that your business is featured. From there, you can develop a relationship with the publication that will extend to interviews, exclusives, social media posts, and much more. In the end, your business should break into the space it is targeting with ease.
Conclusion
Crypto news websites are one of the most important parts of the crypto industry. For consumers, they are a source of information, especially when it comes to companies in the space. For the companies themselves, these websites can be a way to achieve their goals. As we’ve highlighted in this article, they can be used to gain more credibility and cement the business’s image, especially if it is still starting out. It also offers maximum exposure that can be turned into conversions if handled right. Finally, it is the first step towards developing beneficial relationships with the media.