Editorial Guidelines
Use these guidelines to craft press releases that communicate your announcement effectively, maintain professional integrity, and maximize visibility across crypto news channels.
Publishing through BTCWire gives your announcement visibility across the global crypto and blockchain community. To ensure clarity, consistency, and professionalism, we require all press releases to follow the guidelines outlined below. These standards help maintain credibility while giving your news the best chance to resonate with readers and search engines.
Use this page as your step-by-step framework when preparing a press release for submission.
1. Press Release Structure Requirements
Headline
The headline is one of the most important parts of your press release.
Requirements:
- Must include the company name and clearly communicate the announcement.
- Should be under 10 words or 75 characters for optimal display across distribution channels
Dateline
The dateline appears at the beginning of the press release, with the location and full date of publication.
Format: City, State/Region (if applicable), County, Full Date –
Accepted date formats:
- December 1, 2025
- December 1st, 2025
Dateline Example: Dubai, UAE, March 1, 2021
Introduction
The introduction sets the tone for the entire crypto press release. Open with a concise paragraph that identifies the company and summarizes the key announcement.
Aim for clarity, accuracy, and relevance.
Body Content & Subheadings
Body content should be organized in short, readable paragraphs between 2-4 sentences each.
Ensure the narrative is factual, neutral, and contains no promotional language.
Boilerplate
At the end of the press release, include an “About, [Company Name]” section that’s a concise paragraph summarizing what your company does. This is helpful to provide more context to those who aren’t familiar with your company.
Contact Information
Always include company contact information for the press. This can be someone on the company’s PR, Marketing team, or best Person of Contact.
Include Name, Position, Email.
2. Formatting & Submission Standards
Heading Hierarchy
A clear heading structure improves readability and helps search engines and readers understand the flow of information.
When drafting your press release, use the following hierarchy:
- H1: Title of the press release (should be the main headline only).
- H2: Primary section headers such as announcement details, product updates, partnership information, etc.
- H3: Subsections that support or expand on an H2 topic (optional).
- Paragraph text: Standard body copy for the release.
Featured Image
Required dimensions: 1280 × 720 pixels.
Images should be professional and relevant to the announcement.
Linking
If you choose to include a link on your press release, it must appear as anchor text only. Do not insert raw or visible URLs into the body.
Social Media Links
Place social links at the bottom of the press release using this exact format:
Twitter | Telegram | LinkedIn | Discord
Each should be added as a hyperlink.
Accepted File Formats
You may submit via:
- The BTCWire Submission Portal (preferred)
- Email or Telegram using a Google Doc or Microsoft Word file
Note: PDFs are not accepted, as they cannot be edited or formatted for publication.
3. Quality & Compliance Expectations
Before submitting, please ensure your press release:
Contains verifiable, legally compliant information.
Has been edited for grammar, punctuation, clarity, and factual accuracy.
Avoids exaggerated claims, unverifiable metrics, or biased language that reads like marketing copy.
Maintains a professional tone appropriate for media distribution.
Adhering to these guidelines ensures that every press release distributed through BTCWire meets the quality and credibility our readers expect.
For more guidance on crafting effective crypto press releases, explore our Blog for actionable tips, best practices, and insights on marketing in the digital asset space.
Thank you for Choosing BTCWire!
We appreciate your partnership and look forward to helping you share impactful announcements with the global crypto community.
Ready to Publish Your Press Release?
Boost your crypto brand's recognition and attract potential investors. Elevate your online presence and reach your target audience today.
- No Registration Required -