Crypto Synergy: How to Craft Joint Digital Asset PRs

In the digital asset space, collaboration is far from uncommon. This includes companies merging and acquiring one another, joint projects, and much more. When this happens, the public will need to be informed and this is where a joint digital asset PR comes in. 

Putting out such a PR will mean coordination between two different teams to achieve a shared vision. If this is mishandled, the public might receive differing versions of the same development and end up confused. To make sure your joint PRs come out as good as possible, consider the following steps:

 

Stay in Communication 

This should go without saying but the two or more teams involved in the project or development need to be in constant communication, even outside of the actual business activities. When the project is first being discussed, a separate meeting should be had between the various PR teams to get themselves acquainted with each other. 

It will also allow them to decide what strategy and angle they want to use to approach the announcement. For example, your team might want to put out multiple PRs teasing the development before a final decision and they might want to put out a single PR when all is said and done. If you don’t communicate and get on the same page, you could have one team putting out content that has not been authorized on both ends, which can cause confusion.

So, in the beginning, agree on a strategy, even if the approach from both teams will differ. Make sure there is a clear line of communication via email, phone, and so on. Finally, have an agreed system of approval. Do both teams have to approve a digital asset PR before it goes out? Have everyone on both teams informed of the plans and keep in communication throughout the publishing process.

If something is off on their end or you need more information, make sure it is addressed immediately. 

 

Match Timelines 

One of the keys to success when publishing digital asset PRs is timing. We’ve published a blog post previously that touches on how to navigate PR timing when making your own announcements but this gets even more complicated when you’re collaborating with others. 

The first thing you’ll want to do is agree with the other PR team on how many PRs will be put out in the first place as this will impact timing. The next thing will be to decide on when these will go out. Say both companies want to announce the new partnership and two PRs will be put out about it from both camps. Decide if they will go out exactly the same time or with a few hours in between. In such a case, each team should know when the other plans to make an announcement so that there will be no clash or confusion. Not only should you decide on a PR publishing schedule but there should be a collaborative calendar (which can be set up for free online). This saves the trouble of having to inform the other side every time there has been a change and overall promotes synergy. 

When joint PRs are put out, the public needs to see them as a united front with no confusion on the backend and having a seamless timeline will help with this.

 

Consult on Platforms 

Besides the time that your digital asset PRs will come out, the platforms they will appear on are also very important. Before the PRs are even written, liaise with the other team and share lists of the platforms you want them to appear on. This is important for several reasons. 

First, your idea of the best publications to publish on might differ. They might be keen to get coverage from one site and you might think it is not high quality You might also have the same publications in mind, in which case you might be able to save effort and money by putting out a singular announcement. Here at BTCWire, we have several packages that not only guarantee publication but save the trouble of manually approaching them yourself. 

Finally, it promotes synergy; you don’t want announcements going up on publications with no connection to each other (e.g an NFT news site and a DeFi news site at the same time) and having a list that both camps agree on will only make the process easier. 

 

 

Collaborate in Digital Asset PR Development 

If you are putting out joint or parallel digital asset PRs with another company, it would be a good idea to collaborate on their development to an extent. For example, your PRs could follow the same template so that both sides seem in synch. You can also share the tiles and contents with each other before publication. This makes it less likely that they will have conflicting information or otherwise seem at odds with each other. 

In a previous blog post, we talked about the importance of quotes but here, they are vital. Each team should provide quotes from executives and make sure that all are used in the PRs. Again, the teams can agree to review each others’ PRs before they go live to spot any issues. In the same way that the companies collaborate on the actual work, they should help each other with digital asset PR development. 

 

Conclusion 

Collaborations can be tricky but they are infinitely more so when crafting a digital asset PR with a whole other team with its own ideas and practices. In this guide, we’ve broken down how you can create these digital asset PRs that get the best results. The common theme is having consistent communication and also making sure your efforts line up. If the public sees a disjointed PR effort, they are less likely to believe in the project and support it. 

But if your digital asset PRs appear to be a coordinated effort with the same goal and strategy in mind, public trust can be earned.