If you’re going to be putting out crypto press releases, you must know about the different types available and how your business can benefit from them. At the end of the day, a press release is a means of drumming up publicity and attention regarding a particular development. And because a single crypto business can have a myriad of developments, there are many different crypto press release examples.
In this article, we’ll break down some of the most common ones and show examples of how different businesses have executed them well:
Token/Project Launches
As a crypto business, you’ll probably find yourself launching at least a few projects within your lifecycle. This could mean launching your flagship token, launching a new website, launching a new venture, and much more. This represents one of the most common and most important crypto press release types. These press releases go on to inform the public of these developments, whether ahead of time or as they are launched. If done well, these types of crypto press releases can go on to drive sales and visibility.
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In this case, the focus of the press release will be on the name of the thing being launched, the date it is being launched, and the platforms through which it can be accessed, among other details. Because it is announcing a commercial venture, the press release acts as both an information and promotional tool.
Ecosystem Developments
Many crypto businesses are tied to larger ecosystems which can see different developments over the years. These include blockchain hard forks, major upgrades, decisions voted on by the community, and much more. Because crypto investors are interested not just in the tokens themselves but in the ecosystems that influence the tokens, you might have to put these out.
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A prime example of this is the Ethereum Foundation announcing the upgrade that would switch it from a proof-of-work to a proof-of-stake consensus. When putting out these types of press releases, you need to strike a balance between putting out the technical terms needed to explain them while not overwhelming casual readers.
Events
Crypto businesses hold events of all types, including conferences, launch parties, annual general meetings, and much more. Oftentimes, the public is informed of these via press releases. You might also put out a press release when you are not the organizer.
If your business signed on as a sponsor for an event or will simply be participating, you might also want to put out a press release. This will see emphasis on the dates, times, and locations of the events while also communicating their importance to readers. Crypto businesses that want to increase their visibility as a whole will have to put out these types of press releases, as it evidences their participation within the wider crypto industry.
Leadership Changes
Like all businesses, crypto businesses might find themselves dealing with changes in their leadership structure. A new CEO might come on, a CFO might resign their position, and much more. For transparency’s sake, the public needs to be informed of the status of your company’s leadership, and this is where these press releases will come in. These have to plainly state who is vacating or entering a position, and when this takes effect. This is because many of these press releases also double as legal documentation that might be used at different points.
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It’s also worth including quotes from the executives in question to make the press release not just more enjoyable to read but also give further context.
Collaborations
If your crypto business collaborates with another one at any point in time, you’ll need to put out a press release to this effect. As we’ve said in previous articles, this will require cooperation from both teams. Rather than just putting out the press release yourself, you might have to create a joint statement with your partners explaining the details of the partnership and when it has come into effect. Quotes from executives on both sides also serve to make these press releases more robust and should definitely be considered.
Exchange Listings
Crypto exchanges are the means through which many crypto users buy and sell tokens, and thus, a crypto project has to keep users abreast of their status with these exchanges. If your token is listed on any exchange, especially a major one, it is important to list these details. It’s also important if your token will be delisted at any point. Putting out a press release to this effect is not only informing your investors for due diligence purposes, but also a way of promoting your token.
As we’ve said, crypto press releases can offer SEO benefits, and thus people search for the names of exchanges, your projects can also come up.
Public Statements
While handling a crypto business, you might have to put out public statements about relevant issues. These include putting rumors to rest, addressing controversy, speaking out about certain issues, and much more. Remember that it will not always be business as usual, and many times, companies have to put out statements to defend themselves or preempt any issues.
Conclusion
Here at BTCWire, we know all about the different types of press releases a business might want to put out. Whether you need to announce a new token or introduce a new executive to the world, we can have your project seen by the most relevant parties on the top websites. Consider the examples we’ve given about how to craft the right press release for the right purpose, and also reach out to us for any inquiries. With us by your side, your crypto press release will have the maximum effect, no matter what it is.