What’s better than one amazing crypto company? Two! As a company in the crypto space, one of the most beneficial things you could do is partner with another amazing company to maximize your market share, resources, and potential. And when this happens, you’ll need to put out a crypto press release to that effect.
With this in mind, it’s important to have certain crypto press release tips at the forefront of your mind to make sure these have the best effect possible. Here is why such a press release is important and a few things we recommend.
The Importance Of Crypto Press Releases For Partnerships
When one crypto company partners with another, putting out a press release is not just a matter of preference; it is extremely important. First, there are often legal requirements for these things. As we said many times in the past, a press release is not just an information document but a way of formally recording certain developments to the public.
If, for any reason, you need to prove that you were indeed in a partnership with a certain company or that the public was duly notified, a press release is what will speak in your favor. Partnering with another company and not formally announcing it puts you in a precarious situation, so it should always be done. Such releases are also important because they drum up attention from the public. Outside of the legal requirement, the public needs to know that a partnership has taken place, whether they can expect new developments moving forward or engage with whichever one has already been put forward.
If you and another company are partnering to put forward a line of crypto miners or a new token project, the public should know so they can expect this or immediately buy into it.
Of course, there are several other benefits that a press release can offer the partners, including SEO benefits, increased sales, greater media coverage, and much more. With that said, here are a few crypto press release tips to make the most of such publications:
Go Bold With Your Headlines
We’ve spoken in the past about how important headlines are for crypto press releases, and the same applies here. Many times, readers will only look at the headline before they engage with the content, and sometimes, they will not click on the content at all. This is why the press release heading has to be enticing so that people will click to read. It also has to be informative enough that even if people do not click, they get the gist of the story. How many times have we looked at a headline, gotten the gist of the information, but didn’t bother to read any more? Statistics show that more of us are doing this, so we have to work with this knowledge.
The headline should come out by default, mention the names of both companies and the fact that they are announcing a partnership. Without getting too long, it can also offer one or two details about it. ‘Coinbase And Binance Announced Partnership For Homeless Charity Fundraiser’ as a headline is quite effective. In this case, you’ll know what is happening, what companies are involved, and why.
Have a Winning First Paragraph
One of the golden rules of writing press releases is that the first paragraph has to contain the 5 Ws- who, when, why, what, and where. As soon as someone clicks through the heading but only reads the first paragraph, they should get the gist of what is happening. An example of this would be, “Company X and Company Y have announced a strategic partnership to launch a new line of crypto miners. This partnership takes effect from the first of December 2025 and will see company X’s technology applied to company Y’s existing mining line, with a new line of miners to be released for sale in 2026. These will be available through local retailers and through both companies’ official websites”
In this case, you know the basics of what is happening, and even if you do not read further, you’ve been informed. All parties relevant to these developments must be mentioned within the paragraph.
Have Quotes from Both Executives
Quotes are a great way to make a crypto press release more interesting to read and, obviously, more quotable. But while a typical press release can get away with a single quote from only one executive, a partnership announcement needs both sides to speak. How awkward would it be if Coinbase and Binance announced a partnership, but only a Binance executive gave a quote? It would look like the other party is disinterested or not really that involved.
So, as the crypto press releases are being written, ensure that you get quotes from executives from both companies to insert. Ideally, they should be of similar length and should be from the same angle. They should talk about how excited they are about the project, some indication of what it is going to offer, and much more. Oftentimes, when executives within the companies express excitement about the projects, the general public does the same.
Have Appropriate Media Links
At the end of a crypto press release, you typically see an about section that gives an overview of the company in question, as well as a media link section that links to their websites and social media platforms. As it is a partnership announcement press release, this should be done for both parties. An about section should be added for both companies that gives an appropriate amount of information for a layperson to understand their purpose.
The media links section should also link to the websites, social media handles, and contact information for both companies. That way, anyone looking to find out more information about either will be well served.
Coordinate Publication
As with every aspect of a partnership, the publication of a partnership announcement crypto press release needs to be coordinated on both ends. This means an agreement from the beginning about who will handle its creation. Both companies might have in-house press officers or might have PR agencies they turn to, and this needs to be communicated.
After the press release itself is written, both sides need to approve it before it is put out. There should also be a conversation with both teams about when it is going to be published and how. For example, many crypto companies turn to services like what we offer here at BTCWire to maximize their coverage. If this is the case, the list of publications it will go on should be reviewed by both camps and signed off.
Examples Of Crypto Press Releases
To get an idea of how these crypto press release tips can be well executed, it’s worth looking at a few examples. Here are a couple of recent press releases announcing partnerships that adhere to these rules. You’ll notice that the 5 Ws are added, quotes are abundant, and the media links are well added.
3. CRYPTO.COM AND FORMULA 1 EXTEND PARTNERSHIP THROUGH TO 2030
4. MoneyGram Launches Pioneering Global Crypto-to-Cash Service on the Stellar Network
5. MoonPay Now Lets Users Buy & Sell Crypto funded by PayPal
Conclusion
Having the right crypto press release put out is a great start to any potential partnership. As we’ve noticed in this article, several rules need to be followed to make sure that the public is duly informed of the partnership and that both sides are well represented and reap the benefits. Consider these next time you’re creating a crypto press release or reach out to us here at BTCWire to help you get started.