If there’s anything the crypto industry has an abundance of, it’s tokens. At any given time, there are several thousand tokens floating about the industry, and more are launched every year. As a crypto business, there is a chance that you’ll be launching a token at some point, and this, of course, means that you’ll have to put out a press release.
A token launch campaign can be one of the most intense undertakings you can have as a business, and you want to start off on the right foot. That is why, in this article, we’ll touch on some of the essential crypto press release tips for when a new crypto is making its debut.
Use A Bold Headline
We’ve touched on this in the past, but we cannot stress enough how important it is to have a bold headline when putting out a crypto token. As statistics show, many of us do not look past the headline when looking at content online, and it is best to assume that most people who come across your press release will have the same attitude.
This is why the headline needs to have certain core information that will either convince people to click the link and read more or give them the vital information they need. First, you want to include the token name in the headline, as well as some details about either the party launching it or its utility.
Some examples of relevant token launch campaign headlines are as follows:
Overtime launches $OVER token and full Account Abstraction UX
As you’ll notice, some mention the company launching the token, and some give hints about what it is about. Looking at these, you either want to find out more or already know what the token has to offer and have some idea about whether you will be interested.
Announce the Launch Date
We’ve touched on the 5 Ws in the past, and these are especially important when it comes to crypto token launches. It’s not enough to simply tell the reader that a token is being launched. After all, tokens are being launched every single day. Instead, you want to let them know when it is being launched so they can look out for it. If possible, you may want to include this information in the heading or at least in the first paragraph.
ANGL Inc. Launches $ANGL Token on Uniswap, Integrated with the Angel Twin Ecosystem
As you’ll see below, this project announced the exact date and time that the token would be hitting the market. This means that customers do not have to search for the information within the body of the text, and then reporters looking to cover it can immediately take action. Also, you should give specifics on what is taking place on the date stated. It might be the token itself being fully rolled out, the start of a pre-sale, a listing on a specific exchange, and so on. Avoid any vagueness to ensure effectiveness.
Give Details on Utility
As much as the crypto press release is to announce the launch itself, it should also act as a means to market the upcoming token and get potential readers interested in it. Always remember that the two people most likely to read these press releases are the journalists who may turn them into new stories or crypto investors looking for new options. In either case, you want to make sure that the positive impression of the upcoming token is maintained, and they want to get involved.
So, make sure to give a brief overview of its utility. First, note the type of token it is. The industry is full of different types of tokens, such as utility tokens, meme tokens, fan tokens, and much more. By explaining the type of token it is, you can appeal to the right audience and avoid any confusion. You should also note relevant details, such as the blockchain it is built on and what other chains it might be compatible with.
Finally, make sure you give some insights into its potential use cases. Can this token be used for gaming? Is it purely speculative? Is it tied to a larger investment vehicle? Giving some insight into each utility essentially communicates to the reader how and why this token may be profitable. Virtually all tokens in the world of crypto gain their value from their use cases and demand, and by explaining what these use cases will be, you can drum up this demand well ahead of time.
Note the Sale Price
Because there are so many tokens in the crypto industry, you never want to put your readers in the position of having to search for vital information. And one of the most important things they may wonder about is how much this token is going to go for. In the press release, note how much it will be listed for on exchanges, your own website, and so on. By announcing this ahead of time, any interested media outlet can report on the token, or customers can have an idea of whether they can afford to invest or not.
RWA Blockchain Mavryk Announces Mainnet Token Launch on MEXC
Ideally, you want to announce it in the first half of the press release, as not everyone will read all the way to the bottom. As you’ll see in the following example, this can be naturally mentioned within the article in a way that doesn’t feel like a direct sales pitch but rather remains informative.
Link To Purchase
It’s not enough to simply tell your readers how much your token will go for and when it will be released. You need to give them a link to click through to either register to invest, find out more information, or simply get more acquainted with your project. People on the internet have a million and one things they are doing at any given time, and this means they may forget about your projects if they do not immediately take action.
Spheron to Launch TGE with $SPON Token Tier-1 Listings
This is why your crypto press release should have a call to action and a link. A good idea would be a call-to-action telling them to click a link specifically to find out more or to register to buy. This means that anyone with even a slight interest in the token can immediately take action and not lose interest.
It’s also worth noting that your media links section should be well populated with links to your website, social media pages, contact information, and much more.
Offer Quotes
As we’ve said in previous blog posts, quotes are a great idea to drum up attention for your press releases. Quotes, especially from prominent executives, help to sell the token as valuable and should be incorporated where needed. As much as possible, try to get quotes from not just executives within your company but even those from the outside. This will further reinforce your project as worthwhile and could positively impact sales.
Add A Visual
While cryptos are intangible assets, a visual of some sort is typically a good idea. Think of tokens like Bitcoin, XRP, and Dogecoin that have some sort of visual representation that we’ve come to know and love. This is especially true given that this is a new token that you’re trying to drum up investor support for.. Have a picture of a visual representation of the token, your mascot, your website, or any other relevant thing. Putting this in the press release means that journalists have a visual to attach to a potential story, and consumers have something to remember your project by.
Pursue High Circulation
If you write the best crypto press release in the world and nobody sees it, your efforts have essentially been in vain. This is why, after writing your amazing press release about the token launch, you should make sure it is published on as many platforms as possible. Luckily, we here at BTCWire have an extensive list of websites in all niches, but your press release can be published on. From the more niche platforms to the globally acclaimed websites, we will make sure that every client gets as much publicity as they desire.
Conclusion
The token launch, if done well, can have your token enter the markets on the strongest leg possible. With this in mind, your press release has to be created with intention. As we’ve noted, this includes having a strong headline to work with, vital information like the launch date and token price included as well, interesting visuals and quotes, and much more.
Of course, the platform you publish the press release on matters as well, as this can go on to amplify your potential audience. Reach out to us here at BTCWire for any more information, and let’s organize the launch campaign of your dreams.