Here at BTCWire, we’ve handled hundreds of crypto press releases, from the creation to the distribution stage. This is why we know that writing and putting out a press release is not the end of the journey. The truth is that crypto press releases are created with certain goals in mind, and it is important to review whether or not these goals have been met.
Issuing crypto press releases without reviewing their performance could mean wasting time, money, or both. This is why you need to examine specific metrics to ensure things are on track. What exactly are all these metrics? Here are some key considerations to look out for to ensure your crypto press release is effective:
Key Press Release Metrics
1. Media Coverage
One of the ambitions that many crypto businesses have when issuing a press release is that it will be picked up by media outlets. A crypto media house or even a generalist one creating a news story or giving a mention to your business based on the press release means that thousands, if not millions, of new people will become acquainted with your business. Therefore, it is best to examine the media coverage and determine how much of it you’re getting.
One of the best ways to do this is to review the media platforms that have covered your business since the press release was put out. This is even more relevant if they cover your business in the context of the press release. So, if you issue a press release announcing a line of crypto miners and a major publication discusses your business, mentioning the crypto miners, this is a sign that it has been positively impacted.
It’s worth noting that another way to guarantee press coverage is to opt for one of the packages we offer here at BTCWire. These packages offer a list of publications that are guaranteed to cover your press release and thus, give you the media attention you desire.
2. Website Traffic
One of the benefits of putting out crypto press releases digitally is that there is a chance to secure greater web traffic for yourself. This is because most crypto press releases typically include links.
These include a dedicated media link section as well as hyperlinks throughout the article. This can link to your business website, product page, social media, and so on. This is a relatively easy metric to track, as you can view the number of engagements from the dashboard of your website or by reviewing your social media analytics for the last day, week, month, and so on.
By tracking engagement from the day the press release was released, you can determine whether there has been a notable increase in web traffic. It’s also worth noting that many of these dashboards will show you where the web traffic has been coming from. So, if you choose one of the packages we offer here at BTCWire, you can determine which site generates the most web traffic and thus, which one you should pay the most attention to.
3. Sales
In many cases, putting out a crypto press release is also a bid to drive sales. If you have put out a new product or service, you’d likely want to get the word out so that people can patronize you. This means, in turn, that you can track the effectiveness of your press release by looking at how much you have done in terms of sales. If your product came out on a certain date and the press release came out on a different date, you can look at how much you have generated in terms of sales.
Just like with web traffic, you can also look at your dashboard and see where the majority of your buyers have been coming from. Another way to track this could be to add small feedback forms or pop-ups on your website. You can simply ask customers where they heard of the business, and from there, determine if the press release is truly driving sales or not.
4. Visibility
Press releases have a long-term benefit for businesses in that they help boost visibility, even after the development has been unveiled. This makes it a very valuable metric for the success of the press release, and can be fairly easily tracked in the digital age. By going on platforms like Twitter or Reddit, you can track how many mentions your business has received and review them by date.
You can discover how many people are discussing your business online and what they are saying about it. In the best-case scenario, your business will receive increased attention from consumers and begin to establish a positive reputation. On many of the platforms where you can publish the press release, you can also review the comments section to see how much people are engaging with your business.
But the next time you’re putting out another press release, you can also see how quick engagement is compared to the previous time. If there is more organic engagement from the get-go, that means more people from the first press release have become aware of your business and thus are more likely to engage with it.
5. Social Media Engagement
Social media engagement is a great way to gauge the effectiveness of a press release, as it provides numbers and data to analyze. In the week of putting out another press release, ask yourself if you have gotten more followers on your profile, if your content sees more engagement, and much more. If you are receiving this benefit, it’s important that you continue to engage with these new followers and put out content so that they will continue to support your business.
Conclusion
You don’t have to be in the dark about how well your press releases are performing. The metrics we have noted in this article will help you know for certain if your business is gaining the full benefit of the press releases you spend time and money to put out.
If you’re looking to maximize the impact of your next press release, trust BTCWire, a leading Crypto Press Release Distribution Network. With a number of crypto press release packages available, they deliver guaranteed coverage on leading crypto and blockchain outlets.