The crypto world has an abundance of tokens, with tens of thousands existing at any given time. That being said, there is always a market to tap into for interested entrepreneurs, and this means, at some point, launching a token. Launching a crypto token can be one of the most important undertakings your business can embark on, and should be done with a lot of care and consideration.
If you’re looking to launch a crypto token at any point, here are some of the things you should consider in terms of your public relations. These will not only see your budget get as much attention as possible, but also develop a positive reputation for your business overall.
Wide Reach For Your PRs
As we said, the crypto industry is already quite saturated in terms of PRs. This means that if you’re going to get the attention you’re looking for, you need to have as wide a reach as possible. This is why your first tip should be making sure that your press release is seen as widely as possible. When you have thousands of other tokens to compete with, it won’t do to have your press release published on a single site and nothing else.
Instead, your press release should be published on as many platforms as possible. This is why we at BTCWire offer access to dozens of high-ranking sites that will get you as many eyes on your business as you would want. So, make sure to speak to us about your token launch needs, and we will see how we can help.
Be Specific With Your Niche Branding
Because there are so many crypto tokens in the market, it’s important that your PR is specific about the niche you are targeting. Many consumers and publications alike want to be certain of what exact type of token they are dealing with, and it would benefit you to brand yourself specifically. If you are a meme coin, utility token, stablecoin, RWA investment token, and so on, make sure this is stated clearly within your press release and all of your marketing efforts. By doing this, you can cut through the noise and target a specific audience you are looking for.
Publish on Platforms With Your Target Audience
Another step to getting access to your target audience is to make sure you publish on the right platforms. If you look at the roster of websites we offer access to, you’ll notice that some are generalist sites, while others are more specific, like gaming. Choosing specific websites, or at least having a mix of them alongside generalist ones, means that you can immediately target an audience that is most likely to engage with your project. If you have any questions, speak with us, and we will create a list of websites for you that speak to your current and future goals.
Links and More
As a rule, you should always include links in any crypto PR you put out. This includes not just a link to your website, but your social media handles, your contact information, and much more. This will help when you are launching a token, because they help to reinforce your brand identity, offer an easy link to your other social media presence, and much more. We always recommend having a dedicated links section in the press release itself, and also linking within the main text. By doing this, you enjoy everything from backlink benefits to greater invisibility.
Convert Your PRs
A crypto press release might be a singular text document, but it can also be converted to several other forms. We always recommend turning your PR into social media posts, captions, and much more. This means that your single piece of content can be published across multiple platforms, maximizing its reach. This can be done by cutting out chunks of text, rewriting entire sections, or using it as inspiration when creating new text formats. We also offer similar services that will help you launch a token using a different format. After all, cryptocurrency consumers operate on different platforms, and it is best to meet them where they are.
Conclusion
Token launches can be even more successful when they have the power of PR behind them. From targeting a wide range of sites to using various content methods, these can be just what you need to start off your project with a bang.