When we talk about blockchain PRs, a lot of the focus tends to be on external platforms. At BTCWire, we essentially specialize in getting your blockchain PR to high-ranking and influential platforms in your niche. And while this comes with a ton of benefits in itself, there’s also a part you have to play.
Specifically, it’s important to publicize your blockchain PR even on your own end and not fully rely on external platforms. In this article, we’ll explain why this is and how you can go about doing it.
Benefits of Publicizing Your Blockchain PR
A lot of businesses in the crypto space make the mistake of assuming that an external platform publicizing their PR is the end of it. After all, they likely have a bigger platform than you and can get more eyes on your business. But there are several reasons you should definitely publicize your blockchain PR on your own website and platforms:
Permanence
As much as the majority of platforms you will publish your blockchain PR on will keep it up permanently, things can always happen. Websites shut down, editorial control changes hands, and this might threaten the permanence of your press release.
Given the fact that it is also a legal document, you want it published and timestamped on at least one platform where you control whether it gets deleted or not. If you want it for permanent future reference or want to scrub it from the internet, you can do so through your own platforms.
Editorial Control
While you might do your best in the pre-publication stage to craft the best blockchain PR possible, there’s always a chance you’ll need editorial support. This could mean retracting the press release, adding a disclaimer, correcting minor errors, and much more.
Doing it across multiple platforms following different timelines can be quite taxing. When you publish your blockchain PR on your own website and social media platforms, you can edit them immediately if there is a need and skip a lot of this.
This is especially true if you have to correct misinformation immediately. While you are waiting for editors from the other side to address the issue, you can inform the public.
Creating Credibility
There is a reason many business websites have a press section where they put up press releases from previous developments. When customers are looking through a business website and debating whether to engage with it, they want to see evidence of history.
If you have a section that shows that you have launched products, signed partnerships, and much more, you come out as a fully fleshed entity, and this is especially important in the Web3 space.
This is why we highly recommend creating a press section of your website where these are kept for record-keeping purposes. It acts as a living document to your business’s journey, and it’s important for both you and your customers.
How To Create Blockchain PR Publicity With Your Website
Now that you know the benefits of having publicity for your blockchain PR, it’s best to come up with a plan to do so. Luckily, you only need to take the following steps:
Create a Dedicated Press Section
As we’ve said, there are many benefits to having a dedicated part of your website that keeps a record of all of your PRs. This can easily be set up on the back end and updated as needed. Have your web development team create the section, then begin selecting the specific blockchain PRs to add.
Decide On What PRs Will Be Published
This is where it gets a little tricky. Depending on the scale of your business, you might be putting out a press release every other week and realistically, not all of them might make it to the press section. It’s possible to have two different spaces where these PRs are kept. One can be internal for your own reference, and one can be more customer-facing.
The internal one can keep a record of every single blockchain PR you’ve ever put out. The more public-facing one, however, should only have the most notable and important ones.
For example, if you launch a line of seven new tokens and put out a press release each time a token is released, you might choose to only publish the general announcement about the line of tokens. This avoids unnecessary repetition and saves the press section from looking clunky.
Adhere to the Rules of SEO
As we’ve said, publicizing your blockchain PR on your website and on social media is a great way to drive further traffic to your various endeavors. As such, the press release should adhere to all the rules of SEO, including keywords, proper formatting, and much more. The same should be done with social media, driving traffic to your website or sales platforms.
It’s worth noting that the blockchain PR is likely being published on the platform where you already list your products and services, and so, it is an even quicker sales funnel. While it is easy to ignore the possible benefits, having this is important.
Get Creative With It
Always keep in mind that because this is a platform you control, you’re not subject to quite the same editorial restraints as if you were publishing on a third-party site. This means that you can add multimedia options like images, videos, GIFs, and much more.
Whatever you believe will make the blockchain pr more interesting to read, and will drive more traffic. At the same time, keep professionalism at the forefront and make sure it does not veer into the realm of clickbait or become overly sensationalized.
Conclusion
A blockchain PR does not need to be restricted to third-party sites alone. There are tons of benefits to publishing it on your own dedicated website or social media. From driving more traffic to it to creating a clear history of business developments, there is so much to be had. Follow the steps we’ve outlined and reach out to us here at BTCWire, and you should gain all these benefits and more.