As a crypto PR distribution company, we are well aware of how important crypto PR announcements are to businesses. They are a way to inform the public about new developments, drive traffic and sales, and simply serve as documentation of various things. But one issue that we regularly run into is entrepreneurs unsure of how often they should put out crypto pronouncements.
Similar to posting on social media, there are debates about how frequently is enough to get the job done without overwhelming the audience and seeing diminishing returns. If you’ve ever wondered this, you want to stick around for the rest of this article as we break down the best way forward.
Why Regular PR Announcements Matter in Crypto
It’s important to note that crypto PR announcements are quite effective in helping businesses reach their goals. For starters, they help to keep your name in the news. In the ever-saturated industry, you want people to remember the name of your project and engage with it. And by putting out PRs, you increase the chances of being covered by journalists, give yourself SEO benefits, and much more.
It also helps you to build relationships with journalists and publications. As we’ve explained in previous blog posts, engaging with crypto-focused media means that you will always have allies by your side and can get more coverage or control narratives if something goes wrong. Regular announcements also mean that the history of your company is publicly documented. From the announcement of your launch to product releases, to leadership changes and so on, these help the public to engage with you and serve as a point of reference.
Typical PR Frequency for Crypto Projects
While crypto PR announcements have a lot of benefits for projects, their frequency often depends on what stage the project is in. Here is a breakdown:
Early-Stage Projects
When a crypto project is in its earliest state, it needs all of the publicity it can get and typically, an aggressive approach helps. If your project is just launching, you want to have as many crypto PR announcements going out as possible for relevant developments.
Publishing several each week means that you build SEO and a presence within the industry at a good pace. It also means that you can secure media exposure that is crucial for crypto projects that have not fully proven themselves. Of course, do not fall into the trap of publishing spam, but instead, keep the announcements relevant yet consistent.
Growth-Stage Projects
Once your project has come out of the early stage and is now growing, you want to keep up a good frequency of posting crypto PR announcements or maybe a bit less than before. While you might have posted about every development in your ecosystem, you might want to prioritize the most important ones. While you should still have quantity, you should focus mainly on quality. When you put out a crypto pronouncement, you should do your best to gain as much media exposure as you can from it. Rather than putting out five in a week, for example, you might want to put out three and then spend more effort gaining traction for the PRs.
Mature Blockchain Projects
When your blockchain projects have matured, you will probably reduce the frequency of crypto PR and announcements. Instead, you announce the most important developments and work on circulating the news as much as possible. A mature crypto exchange, for example, will mainly announce its token listings, leadership changes, and major expansions.
What Counts as a Newsworthy Crypto Announcement
As we’ve noted, it’s important, especially as your project matures, to only post the most newsworthy things as crypto PR announcements. But what exactly are these things? Here are a few criteria to consider:
- Major Project Milestones: The most important milestones in your company should always be shared. This includes your launch, rebrands, mergers with other projects, or even folding up. Documenting this is not just a matter of publicity, but of legal relevance as well. There should be a PR to say that a company has started, evolved, or folded up.
- Changes and Leadership: If major players within your company, such as your CEO, CFO, and so on, change at any given time, the public should be duly informed. Again, it is not just a matter of SEO or traffic but also of legal relevance.
- Major Product Launches: Depending on what type of business you’re into, you might have many products coming and going in your rotation and not all of them need a formal announcement. If you are launching your first product, for example, you want to put out the crypto announcement. The same goes for major lines of products and services, and so on. Smaller or less important projects can be moved within your roster without PR announcements, however.
- Addressing Major Controversies: In this day and age, it is easy for any business to find itself in hot water PR-wise, and sometimes, this requires a release to be put out. If your business is trying to refute a potentially damaging rumour, respond to a lawsuit, and so on, a crypto pronouncement should be put out without hesitation.
Align PR Announcements With Key Growth Moments
Perhaps the best way to time your crypto PR announcements is to align them with key growth moments in your business. Whether it is the actual launch, reaching certain sales milestones, launching new products or services, expanding operations, mergers, and so on. These key growth moments allow you to not only celebrate your milestones but also keep the public informed about your dealings. We all know businesses that we have watched flourish from the ground up, and by doing this, you reap the benefits of crypto PRs while also generating goodwill.
Conclusion
As a business in the crypto space, you’ll find yourself needing to put out PR announcements at different times. Knowing the right number of PRs to put out at any given time is deeply important. From using it to establish yourself as an upcoming project to keeping your customers informed of your growth, there are a ton of benefits to be had. Feel free to take a look at our PR package section and reach out to us for any inquiries, no matter what stage of growth you are in.