There are many things to consider when putting out a Bitcoin press release. You have to do things like adhere to the five W’s, publish them on the most suitable platforms, and follow SEO guidelines. One thing that many crypto businesses have to consider is the exact length of a Bitcoin price release.
Press releases are unique in that they can technically be of any length. Some Bitcoin press releases may barely be a few hundred words, while others can be over a thousand, depending on different factors. However, how exactly can you determine the appropriate length for your Bitcoin price release?
How Long Should Bitcoin Press Releases Be?
The question of Bitcoin press release length ultimately comes down more to impact than specific style guides. The goal of a press release is to communicate certain information to the reader, and as long as this is done effectively, the length is a bit less important. At the same time, certain considerations should guide whatever length of press release you choose. Keeping these in mind means that you’re more likely to achieve your results.
Factors To Consider With Press Release Length
If you plan to put out Bitcoin price releases, here are some of the things you should keep in mind when choosing your length:
The Platform You’re Publishing On
Here at BTCWire, we have experience with dozens of platforms where press releases are published. This means that we know, more than anyone, just how complex editorial guidelines can be on different platforms. Some sites, for example, will have a minimum number of words the press release has to meet before it can be published.
Many also have a strict word limit and automatically reject any press release that exceeds it. This means that regardless of your own preference, you’ll have to adapt your press release to meet whatever platform you want it to appear on. This might mean putting in some more words to reach a word count or cutting down text for the sake of editorial guidelines. Either way, it has to be done.
The 5Ws
As we’ve said before, the who, when, why, what, and where of the press release have to be included to make it accurate. Regardless of how long or how short your press release is, you have to include all of this information to reach traditional press release standards and effectively communicate.
Depending on the complexity of the project, the number of bodies involved, the location and time, a press release might end up being shorter or longer.
And while it might take a bit of creative writing to make sure that everything is included, it is very much worth the effort. So, before you set a word count for press releases, have all five W’s written down and consider how much of a word count will be needed to address all of them.
Quotes and About Section
It’s worth noting that a press release is not just announcing the five W’s. Ideally, you want to craft a release that is interesting to read, and this involves several elements. As we’ve said in a previous blog post, you’re encouraged to include quotes from professionals within your company or related to the project to keep things interesting. You’ll also want an in-depth explanation of what the product is about and why consumers would be interested.
Then you’ll want an about section explaining the different companies involved, as well as media links. These not only create a robust Bitcoin press release but also give valuable information that journalists can use to craft their story. By making sure all these are included, you might need to stretch your word counts a bit, but it will likely be worth it.
Are Shorter Bitcoin Press Releases Better?
All the factors we’ve noted in this article could see a press release being shorter or longer, depending on your unique needs. But should you aim for shorter bitcoin price releases, and are they more beneficial? The truth is, like anything else, they have both pros and cons.
Pros Of Shorter Bitcoin Press Releases
If you choose to publish a shorter Bitcoin press release, you’ll have access to the following benefits:
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More Accessible For Readers
In this day and age, consumers are journalists and have less time and interest in reading very long in-depth pieces of text. The truth is that many readers will be turned off by a big wall of text and not go on to read the press release. Keeping it short means that there is less of a commitment on the part of readers and so, they’re more likely to give it a chance.
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Ease of Distribution
As we’ve said, different platforms have their own rules regarding word count cutoff. But in our experience, it’s more common for a platform to have a maximum word count and be strict about it compared to a minimum word count. Some platforms actually favor shorter Bitcoin press releases because it allows for easy publishing and minimal review.
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Succinct Messaging
Sometimes, less is more when it comes to bitcoin price releases. By using a shorter press release, you’re essentially forced to be economical with your words and get to the point in time. The fewer words you put in a press release, the less your chance of saying something that might offend the audience.
Cons Of Shorter Bitcoin Press Releases
While a short Bitcoin price release can offer a lot of benefits, there are also some possible drawbacks to be aware of.
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Missing Key Information
If you force yourself to write a shorter Bitcoin press release, you run the risk of putting out a release that doesn’t touch on all the information. While you might hit the 5Ws, not giving enough context around them might leave the reader confused. Sure, they don’t have to commit as much time to reading it, but if they don’t understand why your token has potential, why your mining device is the best in the market and so on, they will leave unconvinced.
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Less Engagement
When a press release is too short and doesn’t have interesting material attached, there will be less engagement overall. Journalists will not have time to create context around your project if you do not offer it to them, and so, they are less likely to write new stories about it. Consumers, in turn, are less likely to engage.
Conclusion
Bitcoin press releases can be your ticket to connecting with a wider audience and reaping tons of benefits. But one thing you have to consider is the length of the releases you are putting out, and what it does for your business. As we’ve explained in this article, short Bitcoin price releases can be better in some contexts but can also hamper your engagement.
It’s best to consider some of the factors we’ve mentioned and decide what length is most appropriate for you. You can also reach out to us here at BTCWire, not just for publishing but also for creating Bitcoin press releases that meet editorial standards while still communicating value.