It’s no secret that artificial intelligence (AI) is used in many aspects of our daily lives. People are using AI to write their emails, organize their household budgets, do research, and much more. And while the use of AI in various creative fields remains a source of debate, most would agree that the technology can save time and effort.
This, interestingly, also appears in crypto PR processes. Crypto PR, especially when done at scale, can be time- and labour-intensive, and there are several ways applying AI can improve it while benefiting all parties involved. In this article, we’ll explain a few ways to use this technology to your advantage.
Idea Creation
Sometimes, the hardest part of creating crypto PRs and effectively implementing strategy is simply having ideas in the first place. Sometimes, you don’t know what your business should be putting PR about, how you should go about creating a PR strategy, the proper for asking for a press release, and much more.
This is one way that AI can be very useful. If you are short on ideas, you could describe your business to an AI model and have it suggest press releases you can create, new strategies to apply, and more. If you are writing a crypto press release but find yourself short on things to talk about, an AI model can help with a burst of inspiration.
Crypto PR Review
After you have written a press release, it might be worth having an AI model review it to give feedback on things you can adjust. This is especially true if the AI model has already been fed your business principles, mission, and branding goals. Such a model can review the press release and tell you whether it is not in your business’s tone of voice, misaligned with your overall branding, and much more.
You can also simply use an AI model to check for spelling, capitalization, formatting, and other small errors that a human might immediately miss. For brand consistency and quality control, AI can be leveraged.
Finding Distribution Services
After you develop a crypto PR and want to put it out into the world, you might be at a loss for which distribution service is best for you. While, as we’ve broken down in the past, some crypto distribution services are better for your business than others, your immediate needs may change, which means the choice is even more complex. In that case, you could turn to an AI model for assistance.
An AI model can scour the markets in real time and report to you the current prices of different distribution services, as well as what platforms they will give you access to. This can save you quite a bit of time and help you make your decision more quickly. You can also report your experiences with different distribution services to your business’s AI model and, as time goes on, get feedback about whether you should continue with your current provider or look to switch.
Finding Journalist Information
If you are pitching your business to a journalist, one of the hardest things to do is finding their contact information. Depending on what publication they work for, their email address and other such information might be harder to find. You might also not know which journalist to pitch in the first place, which is another way that AI can help.
If you already have a journalist in mind, you can give their name to an AI model, and it can search the internet for you and find the necessary contact information. Sometimes, AI models can find websites you did not know exist and provide you with this relevant information. It can also give you information about their contact preferences and the best way to approach them.
If you don’t yet know which journalist to approach, any model can take your intended pitch and business goals and match you with a journalist with a track record of covering such topics who is likely to be responsive. This tool can save you hours of research time and streamline your process.
Developing Pitches
Struggling to generate the right pitch for a journalist? An AI model can help you develop your pitch or review an existing one. For example, it can take the information it already knows about your business and current developments and generate a pitch suited to the journalist you are targeting.
By adapting it to the tone of voice they are most responsive to and using current industry standards, the likelihood of acceptance increases. If you already have a pitch written, an AI model can review it for minor errors and also score you on how likely you are to get a positive response.
Giving Feedback on PR Strategy
For many businesses, a constant concern is whether their PR strategy is likely to work in the long term. Are the publications you are targeting suitable to your needs? Are you choosing to sponsor the right events? Is the brand voice you are adopting consistent across the board?
At any given time, you can ask an AI model to review your current PR strategy and give feedback. It might point out flaws in its principles you may not have thought of, offer ways to improve it, and much more. Rather than waiting months to see how things turn out, you may be able to spot errors ahead of time and save yourself a lot of effort.
Tips for Using AI Effectively for Crypto PR
As we’ve mentioned, while AI can be a great way to supercharge your crypto PR game, you have to apply it with nuance. Here are a few tips to keep in mind.:
1.) Consider a Platform’s Rules: When creating pitches or PRs, be careful about the audience you target. Some publications have rules regarding AI-generated content and might run submissions through a tracker.
If the publication you are targeting has any such rules, make sure you do not have AI generate or rewrite your pitches; instead, give feedback on them for you to apply.
2.) Sensitive Information: An AI model with access to your business, branding, and strategy goals can provide context for the feedback I can give you, but you have to be careful about what sensitive information you feed into different models.
Always make sure that the higher-ups in your organization have given you clearance to feed your press releases to an AI model or have it look through sensitive documents. Also, be sure of each AI model’s privacy policy and usage rights before you give it any information.
3.) Applying Nuance: As virtually every AI model will tell you when signing up, no program is perfect, and AI is known to make mistakes. This means you should not blindly follow everything an AI model tells you or take every output it gives you as perfect. If it generates a pitch for you, read it over to make sure it is accurate.
Converse with your team and collectively decide whether to apply a piece of advice it has given you. So avoid embarrassing situations or public criticism, apply nuance and do not outsource all of your creativity to technology.
Conclusion
Your crypto PR game can be made much more effective using AI models in different tasks. As we’ve explained, you can save yourself a world of time and effort, generate better outcomes, and get new ideas using these models.
Of course, care and nuance must be applied in these cases to avoid negative outcomes, and the human touch should not be neglected. If you have any concerns about crypto PR in general or want to discuss the role AI can play, feel free to reach out to us here at BTCwire, and we’ll get you started.