In the crypto industry, nothing stays stagnant. If you are a business that operates in the space, there’s a good chance that you’ll have to rebrand at a certain time. This could mean an overview of the entire company, or it could simply relate to a specific token. There are several reasons why a crypto token may need to be revamped, including overcoming previous challenges, attracting a new audience, and more.
If you decide to do this for any of these reasons, you will need to go through the process of a token rebrand, which falls under the category of PR. After all, customers need to be informed that the rebrand is happening, as well as what steps they should take about this. In this article, we will offer tips for writing a press release that announces a token rebrand.
Provide Names in the Press Release Headline
The headline is one of the most crucial elements of a press release. It is the means by which readers will know some of what the development is about and will entice journalists to click on it to read further. In this world we live in, many people don’t read past the headlines, and so, you’ll have to communicate the change occurring within the headline snappily. If your project used to be called Panda token but will now be called Polar Bear token, it’s best to stay with this, explicitly within the headline.
‘Panda Token Announces Revamp To Polar Bear Token’ is an appropriate headline as it immediately tells everyone what is going on. Even if they do not click the headline to read more, they know the gist of it. And because for something like a revamp, you want to make sure that everyone possible knows about it, this cannot be skipped.
Explain the Previous and New Token Details
While adhering to the typical press release structure, it is essential to provide the most relevant details about the previous token and the new token. For example, you should explain whether the last token will automatically update in the backend or if customers need to replace it with a new one. If the blockchain used for the project is going to change, you have to state this explicitly. For example, the Ethereum network underwent a significant change a few years ago, where it moved from a proof-of-work to a proof-of-stake consensus. This was stated explicitly, and so, there was no confusion among Ethereum users.
You should also explain what this change will imply fully. Does this mean the token can no longer be used for certain purposes? Will it still be listed on the same platforms? As you write the press release, take a moment to consider all the questions you would have if your favorite token were being revamped. Ensure the reader understands whether this represents a change in branding or a complete overhaul of the project.
Offer a Timeline of Change
When it comes to things like a token rebranding, it is not enough to simply tell people what is going to happen and how. You also need to provide a timeline for how these changes will occur, as well as what actions the consumer can take. If the token is being completely overhauled and the old tokens will be replaced with the new ones, you need to inform them when this change will take place. If the token is delisted or newly listed on certain platforms, you also have to give them dates.
A good idea would be to attach an image of a roadmap, showing the days when major changes will take place. This serves two main purposes for the reader. First, it takes them out of the dark and lets them know how the project will change. If they need to take any action, they are equipped with the right information. Legally speaking, you must also do this, as completely revamping the token without prior information could put you on the wrong side of the law. Additionally, offering the sort of information will earn you your customers’ trust, as it means they are being kept informed.
Leave a Call-to-Action
When announcing a revamp, there must always be a call to action to end the press release. This could be instructing readers to go to your website for more information, visit certain exchanges to swap their tokens, follow your social media for more, and so on.
A good example of this is the one below. This shows a token being revamped, and all the necessary information being delivered within the press release. If you are going to pursue a token rebrand, make sure you follow this example:
EYENOVIA ANNOUNCES REBRANDING AND CORPORATE NAME CHANGE TO HYPERION DEFI, INC
Conclusion
A token revamp might be necessary for businesses in the crypto space, and if you fall into this category, there are resources to help you. We’ve highlighted some of the most important things to do when writing press releases. After the releases are completed, you can always reach out to us here at BTCWire to distribute them to your audience. This means that it will be seen far and wide, and as the changes are being implemented, no one will be left behind.