Here at BTCWire, we know all about the benefits of crypto PR for businesses. It is a way to get the word out about your company and can help to build a solid reputation over many years. But did you know that it is also a great tool for search engine optimization (SEO)?
Any business looking to benefit from SEO should definitely consider crypto PR to achieve these benefits. In this article, we will look at the different ways that consistently putting out crypto PR can help this goal and how you can go about it.
All About SEO
First things first, you should be aware of what exactly search engine optimization is, and why it is important for businesses. Search engine optimization refers to the activities that people and businesses carry out to make sure that they rank highly on search engine results pages. Take a moment to consider how you find out information online. Chances are that you will navigate to search engines like Google and type in a term.
If you are like the millions of people worldwide who use these services, you usually look at results on the first page and don’t bother going beyond them. This poses a challenge for businesses, as they must ensure they rank highly, preferably on the first page, so that they can generate traffic and sales.
SEO, in this case, refers to all the things they do to make sure that the algorithm recognizes their websites as valuable and thus ranks them highly. While this article is not strictly about general SEO practices, it is worth noting that crypto PR plays into these.
How Crypto PRs Help SEO
PRs aid with SEO efforts in the following ways
Generating Backlinks
Backlinks are one of the most important SEO-related activities, as they signal the value of content. A backlink essentially refers to a website being linked to by another website. Say an article is published on CNN.com. If that article has a link to your business website on it, it has essentially created a backlink, as readers can go from their webpage to yours. Backlinks are important within SEO because they are essentially a way to borrow some of your website’s traffic and credibility with the algorithm. If a major news story breaks today and CNN covers it, its article is likely to be ranked highly by Google because the Google algorithm trusts CNN.com to be a trustworthy website. And if CNN.com feels that your website is good enough to link to, it is essentially an endorsement to the algorithm.
As a business, you want to generate as many backlinks as possible, as this represents multiple stamps of approval. Say you created a crypto PR, and it is published on high authority sites like Forbes and CoinTelegraph. This means that you have secured several backlinks in one go, which is why we offer multiple platforms in our various packages.
You should note that it is not enough to get backlinks from random sites. Technically speaking, anyone can pay for backlinks on random sites on the internet. However, search engine algorithms have wised up to this practice and will penalize you if they believe you are paying for pointless backlinks. That is why we list only worthwhile platforms in our packages so that our users can get the best results.
It’s also why we ensure that your crypto PRs have high-quality links within them to your websites, social media, pages, product pages, and much more.
Securing Credibility
As we’ve already noted, publication on certain websites boosts your credibility with search engines. Outside of the PR click-through rate with backlinks, a consistent connection to certain sites develops a positive representation of your business to these algorithms. It’s similar to being consistently invited to the cool kids’ party when you’re in school. The more you do so, the more you become a cool kid by association.
And when you’re trying to succeed at SEO, you want to be seen as one of the cool kids. It’s worth noting that this works best when you have a range of websites. Of course, you want to have the big, popular websites linking to your business, but having a mix of big, medium, and small websites linking to your business gives you more credibility.
Outside of the algorithms themselves, it also benefits you in terms of readers and potential customers. As we’ve said, being listed on the popular site means that more people are likely to see your business and click on it. We are more likely to click on links published on websites we already trust than on random ones online. Once again, crypto PRs offer benefits in this way.
Driving Traffic
Another factor that drives SEO benefits is the website receiving a lot of organic traffic. The search engine algorithms are always crawling the internet, looking for sites that are getting a lot of attention and spotlighting them for users. By adding links to your crypto PRs and publishing them on high-traffic sites, you’ll have a lot of people clicking through the site. More than this, they are likely to spend a lot of time on it and even make purchases.
This, in turn, triggers a cyclical effect in which search engines show your business more, leading to even more sales. It’s also why we encourage businesses to organically drive traffic using crypto PRs and not pay for artificial traffic, as algorithms will flag this and penalize you.
Conclusion
SEO is no longer optional when it comes to succeeding in the crypto space, but is now a requirement. Luckily, putting out crypto PRs is a shortcut to developing good SEO practices as it offers backlinks, greater credibility, organic traffic, and much more. By opting for some of the packages we offer here at BTCWire, you can have your business links, organically, published on high-ranking websites, and with this, the benefits of this practice will be yours