If you have spent any time on the internet, you have definitely seen a PR on boxing at some point. This concept really took off in the mid 2010s and has been used by businesses of all kinds, from food to make up to electronics and so on. And now, a blockchain PR box is no longer a novelty.
But how can you, as a blockchain company, go about creating your own box and also getting the most benefit from it? In this article, we’ll delve into all things PR box.
What Is A Blockchain Pr Box
A PR box, at its core, is a package of physical items that are sent to relevant industry stakeholders as a means of promotion and relationship building. One of the most common forms of PR boxes has to do with makeup, as this was a major marketing tactic in the mid-2010s. During the influencer makeup boom of that period, many brands would send out cosmetic products to creators.
The idea was that the person the box was sent to might go on to post about it to their following, creating a ripple effect of publicity. PR boxes can be given as a gift in themselves, or influencers can be paid to unbox them and post about them on their social media. A blockchain PR box is simply a PR box sent by a blockchain-related company with products, access to services and events, and so on. In the same way that virtually every type of business has PR boxes for this purpose, blockchain businesses are not being left behind.
How To Benefit From A Blockchain PR Box
So, your business is in the blockchain space, and you want to get on this PR box wave. How do you go about it? You’re best off taking the following steps:
Make It Eye-Catching: It is worth noting that the point of a PR box is not just the interesting products inside but even the packaging itself. Technically, you could simply send the products in any regular brown cardboard box, but most businesses will not do this. Instead, they’ll design intricate and colorful packaging that catches the eye of the person it is being sent to.
Always keep in mind that top blockchain influencers will get dozens of PR packages a month, and you want yours to stand out as much as possible. Not only will an eye-catching box mean that the influencer is more likely to look at it, but they are also more inclined to share it with their audience. When designing or speaking to a designer, opt for an eye-catching yet appropriate PR box design.
Include Intricate Products: An eye-catching blockchain PR box will gain the attention of the influencer or person, but it is what is inside that will seal the deal. As much as your budget will allow, make sure to include interesting merchandise and other such products. Say your business is launching in new crypto wallets, and you send a sample as a PR package to an influencer. You can also include things like pens, mugs, vouchers for free experiences, and so on.
The actual product should not be the only thing in the box, as you want the person to spend as much time exploring it as possible, and offer them several things to show on camera, should they choose to review it.
Send At The Right Time: Typically, a PR box is to drum up hype, not just for the business in general, but for a new product, service, or event that is hitting the market. You’re best off sending this package in the run-up, ideally a few weeks leading up to the release. This gives it enough time for attention to build and anticipation to be generated within the market.
But unless you have paid the influencer in question to post about the PR box, you also want to time it to avoid getting lost in the crowd. If many crypto businesses are launching products around the same time, chances are that they are sending PR boxes to the same lists of influencers as well. You might choose to play it safe and send your PR box after this wave has passed, or try to gain attention over them via the box itself or the products inside.
Pay For Posting: As we’ve noted, a blockchain PR box could be sent to an influencer for free with the hopes that they post about it. But if you want to guarantee coverage, you could reach out to their management and pay to have them review the PR box you want to send. That way, you can be sure that it will be featured on their socials and, if they have a larger audience, get your business exposed to them.
Keep Your Lists: Because the blockchain space is ever-expanding, there are dozens, if not hundreds, of influencers you could possibly reach out to. Always keep a dedicated list of which ones you have sent PR boxes to, as well as their response. Your team should be able to know at a glance who responded positively to the box, who ignored it, and so on. If a specific influencer consistently ignores your boxes, don’t waste time and money continuously giving them to them. Instead, send your most intricate and most important blockchain PR boxes to the influencers who have given you the best results.
Conclusion
A blockchain PR box can be an amazing way to draw up interest in an upcoming product, service, or event. But getting the most benefit out of it means taking care at every step of the way. The box itself should be well-designed and optimized to gain results. The products inside should be engaging and exciting to look at for both the influencer and their audience. Finally, make sure you either pay to ensure the PR package gains traction or focus your attention on those who have served you in the past. With all of these, you should gain the results you seek.