If you stay up to date with developments on crypto exchanges, you’ll know that tokens have an interesting journey within them. More specifically, crypto tokens or listed and delisted from platforms all the time. And if you run a cryptocurrency exchange, you have to deal with it in some regard.
Dealing with token listings and dealing listings means that you’ll need to make sure your PR is up to date on all sides. In this article, we offer a PR guide that’ll have you on the right path whichever you’re doing.
Token Listing PR Guide
Once your team has approved the token listing of a specific crypto asset, you need to create a timeline to manage PR.
The first thing you want to do is confirm the dates that the token will go live on your platform. Once this is done, decide on what date you plan to make the announcement to the public. After all, those interested in the token pairing will want to get their ducks in a row so that it will have a successful debut. After this, create a crypto press release that outlines the token pairs to be listed, the time and date it will go live, and how customers can go about buying it.
You want to use a service like what we offer here at BTCWire to make sure the press releases are seen by as many people as possible. If tokens debut on your platform to a lukewarm reception, fewer projects will bother applying in the first place. But once the PR is widely circulated, hype will begin to build up for the tokens. Make sure this information is also announced on your social media with potential countdown options.
After the token goes live, you might put out another release confirming this and perhaps even commenting on the transaction volume it saw in its first day. This keeps the news fresh and people’s minds and could even drum up more activity surrounding it. Keep in mind that the project itself will promote the token listing as well, so there should be much attention on it.
Token Delisting PR Guide
It’s a situation no one hopes for, but sometimes, tokens will have to be deleted from a crypto exchange. The reason can range from poor performance to controversy regarding the project. In that case, you’ll have to inform the public of this decision.
Because people will already have money invested in the project, notice of delisting needs to be given as soon as possible. Once the token dlisting date is confirmed, it’s best to put out a press release explaining that it will be leaving the platform on the specific date. In most cases, you do not have to explicitly state why the project is being delisted, but simply that it is. While the public and the media can speculate, you’re best off not getting yourself involved in scandal and gossip as a crypto exchange.
In this press release, you’ll also have to explain all the trading pairs that will no longer be active and how customers can swap their tokens for other ones. You must state explicitly the limit for swapping tokens and that, after a specific date, pairs will not be supported anymore.
Another idea would be to create a designated blog post with an FAQ section answering all relevant questions regarding the delisting. Keep in mind that delisting a token is a sensitive issue, and you want to avoid getting into legal hot water by not giving adequate notice to the public.
Dos and Don’ts of Token Listing and Delisting PR
When approaching token listing and delisting, you’ll want to keep certain things at the forefront of Your Mind.
Dos
- Announce well ahead of time: A token listing or delisting will impact lots of consumers, so they must be given much notice.
- Announce multiple times: If possible, put out multiple statements and announcements regarding the dates where the tokens will be listed and de-listed. This allows anyone who missed your first one to be duly informed. You’ll also want to use a service like what we offer here at BTCWire to make sure that this news is seen far and wide.
- Be specific with dates and times: Don’t just say that the token pair will be listed on Wednesday. Instead, specify the calendar date as well as a time with a time zone attached. This will avoid any grey area or confusion.
- Specify trading pairs: When tokens are listed on exchanges, it’s not done on their own but usually in trading pairs. An example of this would be BTC/USDT and BTC/ETH. When announcing that a token is being listed or delisted, make sure all the relevant trading pairs are stated.
- Announce in bulk: If a set of tokens is being listed or de-listed at once, note this in a single press release, as this means that anyone seeing it will get the full picture without missing out on anything.
Don’ts
- Announce late: The last thing you want to do is announce a token listing or de-listing mere days before it is happening without giving consumers any time to prepare. This reflects badly on your exchange and will put customers off.
- Leaning into speculation: Unless you have been advised to for legal reasons, do not use your crypto press release to speculate or talk about whether a token was underperforming or you fell out with its management. The crypto Media will do all this on your behalf, so keep things professional.
Conclusion
The PR guides in this article will help your crypto exchange navigate announcing crypto token listings and delistings. These will help to keep your customers in the know and take appropriate action regarding these tokens. It will also ensure that the process of listing and de-listing tokens can be done without a hitch, whether PR-wise or legally. Should you find yourself in a situation to do either, make sure to consult this PR guide.