If you’re reading this, then you already know the importance of a crypto PR. The right crypto PR will see your business skyrocket to new heights and garner the sort of reputation that will benefit you in the long run. As we said in a previous blog post, hiring your own crypto PR manager can be a step in the right direction.
But it’s not just about hiring any PR manager. The right crypto PR manager will help you navigate the murky waters of the web3 landscape. If you choose to do this, here are a few things to ask.
How Long Have You Been A Crypto PR Manager?
Just like with any other role you will hire, you ideally want to go for someone with adequate experience in the field. An experienced crypto PR manager would have seen the highs on those of the industry, including market winters, campaign breakdowns, scandals, and so on. You also want to know what niche they have specialized in. A person with extensive experience in DeFi might be a good PR manager for a DeFi project, but not necessarily for an NFT project.
Here at BTCWire, for example, we have years of experience in the crypto space, and we can bring this wealth of experience to our customers. On top of this, we’ve worked with clients across several different niches, which means we are not restricted in how we can serve you.
What Is Your List Of Services?
The term PR manager conjures up different expectations and people’s minds, and to avoid miscommunication, it is best that the services are clarified. Before you hire a crypto PR manager, ask them for an itemized list of the services they will offer. Sure, they will handle media relationships, but will they write all of your PRs? Do they handle crisis management as well, or is that outside of their scope? The last thing you want is to find yourself in a situation where you’re expecting a particular service, only to be informed that it’s not part of what you paid for. Here at BTCWire, all our packages are itemized, and should you take on our personalized crypto PR services, you will get explicit information about what services you can expect.
What Is Your Crypto PR Approach?
Anyone with PR experience will tell you that it is a very nuanced practice. Just like singing, every crypto PR manager has their own way of approaching their craft. Some take a very aggressive, hard-hitting approach, making sure their clients’ names are instantly on every big publication and customers can’t escape from them. Others take a slower and steadier approach to building a reputation over the years. Before you hire any crypto PR manager, ask them what their approach is and make sure it’s one that you are willing to work with. To avoid a tug of war and clashes in the future, only hire someone whose crypto PR approach you agree with.
How will you build Media relationships?
Building your relationship with the media is one of the most important parts of crypto PR, and before you put money into any crypto PR manager, they should clarify their strategy. This could include submitting PRs regularly, inviting journalists to events, and so on. They might choose to hone in on a handful of publications and build a relationship with specific editors, or have a wider approach. Ideally, you should communicate your business’s long-term PR goals, and they should tailor their media building strategy to accommodate these needs.
How Do You Communicate With Clients?
It goes without saying, but you will spend a lot of time speaking with your crypto PR manager. Whether it’s planning for new press releases to go out or dealing with a crisis, being able to get hold of them and get adequate responses is imperative. As such, you should find out what their communication method tends to be. Ideally, there should be some sort of instant messaging options such as Telegram, Discord, WhatsApp, and so on.
Emails can obviously be used for very official communication, but you don’t want to be waiting hours for your PR manager to get back to you. So, agree on a communication channel you both use regularly. You should also agree on working hours. Outside of a crisis that must be handled whenever it occurs, there should be specified times when they can respond to your inquiries. If you plan to have periodic meetings, whether over the phone, in person, or via video chat, this should be specified before you are hired.
How Do Your Payments Work?
Obviously, making payments is a big part of crypto PR management, and before you hire anyone, you should get some clarification on their payment system. First, agree on how much you will pay, whether it is monthly, Weekly, or on a project-by-project basis. Then, agree on the method that you will use. This could be a check, PayPal, cryptocurrency, and so on. Have payment details sent to you via email or any other platform, and make sure these details are kept safe.
The Turnaround Time For PRs
Getting your crypto plus releases published on various sites in record time is important for not just campaigns but long-term goal achievement. Because your crypto pure manager will be handling most of these PRs, you should know from the beginning how long their turnaround time is. This will help you in developing your short and long-term PR strategies and will manage your expectations.
Conclusion
A crypto PR manager is one of the most important people you will deal with when building your blockchain business. Before you hire anyone as your crypto PR manager, it is worth asking the questions we’ve outlined in this article. Doing this will let you know what to expect from them and what they can expect from you. This, in turn, will lead to a healthier and more productive working relationship.