When you’re pursuing blockchain PR, one of the things you’ll have to keep at the back of your mind is the sites your releases get published on. If you take a look online or even at the list of sites we offer here at BTCWire, you’ll see that there are quite a number.
Generally speaking, there are hundreds, if not thousands, of websites your blockchain PR can appear on, and this will leave you spoiled for choice. It also brings up the question of how many web3 news sites you’ll need. The answer to whether you should publish your PR on many or a few is complex and depends on the following factors:
How Much Reach Do You Want?
Besides the fact that there are many web3 news sites, it is also apparent that they are not all created equal. A single website can see millions of viewers per day, while another can see only a few thousand. Ultimately, you have to consider how many people you want to see your blockchain PR. If you splurge and have your PR published on a major site like Reuters or Forbes, you can secure thousands of views.
On the other hand, you could have your blockchain PR published on several smaller sites and achieve the same reach. A good idea would be to ask yourself how many people in total you want to see your PR. Working from there, you can decide whether you want to reach this goal in a single publication or through many different ones.
How Much Circulation Do You Want?
While reach and circulation might seem like the exact same thing, there is a slight difference. An effective blockchain PR campaign is not just about how many people in total see your press release, but also how many types of people. Say your blockchain PR appears in Reuters, for example. Even if thousands of people see it, you’ve only really reached the thousands of people who read the site. There might be blockchain enthusiasts who get their information from other sites, and thus, you have not reached them.
Take a moment to consider a trending topic, product, personality, and so on, you’ve seen recently. More than likely, you’ve seen them on not one single platform or publication but on multiple ones. That is what many of us mean when we say you couldn’t escape something when it was popular. If your blockchain business is chasing mass recognition within the industry, you will need more even penetration, and that will mean multiple sites across different news niches.
Budget
Here at BTCWire, we pride ourselves on offering PR packages that suit virtually everybody’s budget. From a few hundred dollars to several thousand dollars, whatever you have to work with, we have a package for you. The amount of money a blockchain business has to work with will also dictate how many sites you should use. If you have a lower budget, you might want to choose a package that offers fewer sites but will still be effective. If you have a larger budget and are going for an aggressive PR campaign, you can go for one of our more expensive packages.
The Importance Of The News
In the same way that not all web3 new sites are created equal, not all pieces of news or professional developments carry the same weight. For example, a PR announcing a change in your physical office address is nowhere as important as a PR announcing a brand new line of products. The former might be put out for the sake of professionalism, while the latter is extremely important.
So, before you choose any package, ask yourself just how important this piece of news is to you. If you just want to have the PR put out, you can opt for a cheaper package that will still get the job done. If you are launching an aggressive PR campaign for a very important piece of news, you might want to go for some of our more expensive packages, as these will get the news seen far and wide.
Reputation Of The Publications
Outside of readership numbers, some publications carry more weight than others because they have a bigger or more positive reputation. Getting published on one site might give your business more benefits compared to another one, and ultimately, you need to ask yourself how important it is to you.
If your business is newer and is still trying to establish itself in the industry, getting published on a major news site or one with a bigger reputation might pay you more than getting published on several smaller, less reputable sites. In this case, you’ll have to do your research and decide which publications carry more weight and if reputation is that big of a factor for you.
Publications Speed
One service we pride ourselves on here at BTCWire is guaranteed publication in under 24 hours, in some cases. At the same time, not every publication can meet this requirement, as some need more time to publish PRs. If you are strapped for time and need your blockchain PR published very quickly, you might have to temper your expectations in terms of which sites you can appear on. In some cases, you might have to choose quantity over publication reputation.
Conclusion
Getting a Blockchain PR published has a lot of moving parts, and this includes deciding just how many publications you want your release to appear in. As we’ve noticed in this article, several factors need to be considered, and these will guide you in deciding how many publications to aim for. In some cases, you will want a lot of publications to secure market penetration, and in others, you will need fewer publications but with more emphasis on reputation and coverage. Whatever you opt for, you’re likely to get your needs met in the short and long term.