In our previous blog post about Bitcoin PRs, you’ll notice that we’ve touched on regions quite a bit. Whether it’s about reworking previous PRs or dealing with a crisis, the geographic location of your audience will have factored in at some point. But just how much does it matter when it comes to PR? After all, the cryptocurrency and blockchain sector is global, so surely, physical location is not as important, right?
The truth is that for effective Bitcoin PR, you have to consider the region on many different levels.
Positioning Your Business
If you take a look at many Bitcoin PRs, you’ll notice that after the date of the release is stated, the location is also mentioned. It is not unusual to see something like’ May 1, 2025, London, UK’ in a Bitcoin PR, and there is a reason for this. Stating the region essentially lets the reader know where the company in question is located and immediately gives a bit more context to what they’re describing. If nothing else, it helps to solidify your business’s public image or simply lets the reader know more about you.
Regional Sensitivities In Bitcoin PRs
While press releases around the world tend to follow closely to the standard format, keeping the region at the forefront of your mind could impact how you tailor your business communications. Take images, for example. As we’ve said in previous blog posts, images can be used to bring Bitcoin PRs to life and make them more shareable. But as we all know, one image might be perfectly acceptable in one region of the world but deemed offensive in another.
For example, certain religious images have meanings in one place but can be deemed controversial in another. So, if you’re designing a Bitcoin PR that leverages images, understanding regional sensitivities can be a way to avoid hot water. Similarly, regional sensitivities can mean that the audience you are speaking to might respond better to one language versus the other.
A market in North America might respond to fairly braggadocious language and quotes hyping up a product, while those in another part of the world mind favour a more muted and low-key language. Doing this might mean that the same PR needs to be written several times, but it is typically worth it.
Target Audiences And Publications
As you’ll see from the roster of services we offer here at BTCWire, there are many different publications you can send a Bitcoin PR to. At the same time, not all of them will be effective for every business and meet its needs. This ultimately boils down to who you are trying to target and thus, which publication will be most effective for this.
If you’re trying to sell Bitcoin mining equipment to people in the United States, getting your Bitcoin PR published on a major site in the Middle East will do very little for you. Keep in mind that the point of the PR is not only to inform and market but to do so to the appropriate audiences.
You don’t just want everyone who can read to know that your business is launching a product or has a shake-up in leadership, but you want specific audiences. While the blockchain sector is a global market, sometimes these audiences will be concentrated in a geographic location. In that case, you will have to target your PR efforts to that region.
Timing
The region also matters when it comes to Bitcoin PRs because it will dictate when your business communications will go out. We all know about the magic of time differences, and this means that your PR must go out when your audience is going to see it. It doesn’t matter if it is noon where you are. If it is 3 am where your target audience is, that is a bad time to publish a PR.
One of the services we offer here at BTCWire is guaranteed publication within a certain number of hours. By speaking to our team, you can make sure your PR goes live around the time your target audience is awake and can engage with your work. On the flip side, this also happens if you are trying to quietly announce news without drawing too much attention to it. Either way, the region is important because the region dictates timing.
Languages
Outside of the tone of voice and general demeanour of your Bitcoin PR, the region will also dictate what specific languages you have to publish your PR in. Your business might be English speaking, but if you’re trying to target an audience in China, you will need to translate your PR into Mandarin. The good news is that there are several services, like what we offer here at BTCWire, that will have your PRs translated into the language of your choice accurately and in a natural voice.
Conclusion
When it comes to Bitcoin PRs, it is easy to assume that region is not a huge Factor. After all, you’re dealing with a mainly virtual industry. What does geographic region matter? Well, as we’ve noted in this article, the geographic region your business operates in and the one your customers are located in can go on to affect every part of your PR strategy. It dictates what language your PRs will be written in, what publications are most appropriate to carry it, the type of language you use within them, and much more.
Keeping the region at the back of your mind means that you will write culturally sensitive, timely, and appropriate PRs that will achieve your goals. Not paying attention to the region means that you might put out insensitive or ineffective PRs, or worse, write good PRS and promote them to any relevant audience.
By keeping these points in mind and leveraging the myriad of tools we have to serve businesses of all regions, your blockchain business can soar to new heights no matter where in the world you are targeting.