If you’ve taken a look at our site or our social media, you’ll know that our speciality is getting press releases for the blockchain/crypto/web3 space seen on a larger scale. In fact, we basically guarantee that you’ll get the coverage you’re looking for when you sign up with us.
But how exactly does this work on the backend? How do you go from tapping on our site to being mentioned by the biggest platforms both within and outside of web3? In this blog post, we’ll give you a peek behind the curtain.
Our Packages
If you’re not yet familiar, we have several packages available on our website, each suited to different needs, budgets, and much more. The first of our packages by niche is the Tech Package which offers 10 guaranteed publications with a combined 3 million plus views in coverage.
Next, there is our Fitech package that also offers 10 guaranteed publications but with double the coverage views. Our Web3 Gaming package offers features in publications with a combined 2 million monthly views that are tailored to the gaming space for the best possible results.
We’ve also broken down our packages by price accessibility. The most affordable is the starter package which is priced at $1,500. For this, you get 10 guaranteed publications, distribution to 200+ reputable publications, and access to a monthly combined readership of over 2 million.
Our premium package, priced at $3,500, offers 10 guaranteed publications, distribution to 200+ reputable publications, and access to a monthly combined readership of over 5 million. Our most premium package is the viral package which costs $7,000.
For this, you get 10 guaranteed publications, distribution to 200+ reputable publications, and access to a monthly combined readership of over 15 million. All these packages come with SEO optimization, images, editorial support, and much more.
The Journey
Now that you have an idea of our packages, it is worth understanding how you got from opening our site to being seen by millions.
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Choose a Package
Your first step, naturally, is to choose a package from our roster. Only you know what will best suit your needs but we’ve categorized them by both price and niche to make the selection progress easier for you. We would recommend first choosing your niche and then deciding how much coverage you need.
If you have more of a budget to spend and want to really make a splash in the industry, you’re best off choosing one of the more extensive packages. After you’ve decided on price and niche, look at the added-on perks like SEO optimization and editorial support. Note which ones you’ll need as this will make the process easier on both ends.
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Send or Order the Release
The next thing is the actual release and there are a few ways to go about this. On the one hand, you might have your own press release already prepared, in which case, you only need to send it along to us, make your payment, and we’ll take it from there. But not everyone has the time and resources to develop their own press release.
Sometimes, you’d rather someone else do it for you. You’re in luck because we have a dedicated team of writers who can craft a release that is both effective and adheres to the guidelines of the publications we’re targeting. If you fall into this category, you’ll need to contact us directly so we can have the BTCWire press releases written to your specifications and within your timeline.
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Review and Fine-Tuning Your BTCWire Press Release
This depends on whether you send in or have up write your BTCWire Press Release. If you choose to have the press release sent in, we will still give it a review to make sure everything is in order. If there are blatant errors, information is missing, or it is incompatible with publications’ guidelines, we’ll reach out to you to have it corrected. The last thing we want is for you to pay money and not get your results.
If we write the press release in-house, it will go through two rounds of review. First, our editors will check it for any mistakes and make sure it matches the brief. Then, you’ll get to see the final version before it gets sent out for publication. Here at BTCWire, we pride ourselves in perfection and want all our BTCWire press releases to reflect this.
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Publication
The next step will be to have the BTCWire press release sent off to the publications selected. If you need the press release published very quickly, there are provisions for that too.
To keep track of this, we’ll give you a spreadsheet with all the publications that have carried the release and their URLs. That way, you can be sure that you’ve gotten your money’s worth and can review the BTCWire Press Release as they come out.
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Metrics
The journey doesn’t end even after the BTCWire press release goes up in various publications. In a previous blog post, we touched on how to track the performance of a press release. Well, we apply this to our clients as well.
After every round of blog posts is released, we give metrics reports to clients that show how many publications ultimately carried it, its total reach, engagement, and so on. This is to help you gauge how successful the campaign was and to know what worked and what didn’t. If you’d like to discuss the performance, an account manager is happy to hop on a call to this effect.
Conclusion
A BTCWire press release is one of the best ways to have your business seen in the web3 space and get value for your money. But far from a mystery, we’re drawing back the curtain on the process. From what each package gives you to what you can expect when you purchase one, this makes sure you’re never in the dark about how we operate.