Take a look at the crypto market these days and one thing you’ll see an abundance of is presales. From new meme coins to gaming tokens with a lot of promise, many presales are raising millions of dollars and getting immense hype. With this in mind, you might be thinking of releasing your own presale press release and getting in on the action.
But how exactly do you maximise the benefits of publishing a presale press release, especially in a highly saturated market? Here are a few tips to keep in mind”
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Circulate Far and Wide
One of the biggest parts of generating hype with a presale press release is having it circulated as far as possible. If the press release is published on top sites within the industry, it is going to be seen by even more people and this, in turn, can draw buyers towards your project. The more places your press release is published, the more places will link to your website and sales page. This will prompt search engines to rank the link higher, which will make it even more popular. As much as you want to customize your press release to grab readers’ attention, you also want to get it seen.
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Hype Up Your Use Cases
The thing that tends to draw people to a presale is the use cases of the token. For example, Pepe Unchained has been one of the most hyped presales of 2024 because its underlying blockchain promises scalability and security unlike anything we’ve seen so far. So, when crafting your presale press release, have the use cases be front and centre. Is your token more secure than Bitcoin? Can it be staked for high interest? Is your game reminiscent of iconic ones like Mortal Kombat? Put this in the headline and the first few paragraphs. This will make it easier for journalists and consumers to pick up on them.
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Lean into Speculation In Your Presale Press Release
If you look at the headlines regarding successful presales, you’ll quickly notice a pattern, which is heavy speculation about its future price trajectory. You’ll hear about how such-and-such token is pegged to rise by 100%, 200% and so on. This makes sense because the reason many people buy into presales, to begin with, is in a bid to resell them when they hit the market. So, in your presale press release, subtly lean into this speculation by talking about how its use case could see it becoming more valuable in the market. Don’t fall into the realm of exaggeration but let readers know why it might do well.
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Note Exchange Listings
Becuase presales are so common these days, some fraudulent individuals have launched fake ones to swindle others of their money. This has put investors on high alert for any presales that might not be 100% legit. You can put any of these suspicions to rest and generate more hype by listing the exchanges/platforms the upcoming token will be listed on. ‘XYZ Holding Presale For Token Soon to be Listed on Binance’ immediately tells the reader that the token has been vetted by Binance and, thus, is not a scam. It can also drum up more excitement since readers know that it is a quality product.
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Highlight Special Features
At any given time, there are dozens of crypto presales being held across the internet. Why should people choose yours over others? This is a fundamental question your press release presale has to answer and it can do this by highlighting the special features that it offers. This could be unlocking access to a metaverse, having AI-based capabilities, being based on special lore, and much more. You cannot be shy to stand out if you are going to succeed in the crypto space and your press release has to tell the public that your project is not like the others.
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Note Your Token Price
The price that the token will be listed for at presale and how much exchanges will list it for is vital information that buyers will need to know before deciding to engage with the project. It can also be a great way to drum up hype for it. If the token is especially affordable or is expected to be listed at a much higher than its presale price, it basically guarantees a profit for early investors. Listing this information and letting readers know how likely it is to make a profit will go a long way to generate the kind of interest you’re looking for.
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Save the Date
FOMO is a powerful force, and if you can create enough of it in the market, you can sell just about anything. When putting out a presale press release, make sure the date of the presale is prominently mentioned, especially if it is coming very soon or is about to end. For example, putting out a press release stating that your presale has raised $1 million and is ending in a few days can trigger some buyers to immediately get their hands on the token before it is all gone. Even outside of creating FOMO, you’ll need the public to be aware of your presale dates so they can sign up.
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Leverage Comparisons
As we’ve said in previous blog posts, never pass up the opportunity to have your project positively compared to other prominent ones in the industry if you think it will benefit you. Say your project is a meme coin based on the Shiba Inu meme, making a comparison to Dogecoin to Dogwifhat can help to further sell your projects in the minds of investors and this will help it in the long run.
Conclusion
A presale press release is a vital step in drumming up some much-needed support for your project by letting the public know why it is valuable and why it stands out. If this message can be communicated clearly, your presale will go on to perform well like the many success stories we’ve seen so far.