8 Ways to Save Money on Your Crypto Marketing Strategy

As we’ve pointed out many times in the past, there are several ways to go about a crypto marketing strategy. There are traditional methods like billboards and radio, social media and influencer marketing, and much more. What all these have in common is that, for the most part, they all cost money.

In fact, a single marketing campaign can cost anywhere from thousands to millions of dollars depending on the scale and platforms used. If you’re a business looking to save money while still promoting yourself, consider the following tips:

Automate Processes

A big cost of a crypto marketing strategy is having to hire several people to handle the different moving parts of running a campaign. The good news is that many of these parts can be automated, sometimes for free. For example, Instagram allows you to schedule posts ahead of time, meaning you can save on having a social media manager put up the posts for you. You can also get auto-generated reports of your posts’ performances, which saves you from paying someone to track the process. Your best bet would be to break down all of the steps involved in running your campaign and look for tools that can perform them automatically. 

Use Free Tools

In the same way that there are tools that automate crypto marketing activities, there are also many free tools that help you complete these tasks yourself. For example, the free version of tools like Canva can help you create everything from social media posts to logos and campaign posters in only a few minutes. There are several templates available, so even complete beginners can get the hang of it. Free tools online can help you generate captions and other written texts and free templates exist that offer entire crypto marketing strategies you can adapt to your own business. 

Leverage Social Media

Social media is one of the biggest tools you have at your disposal to market yourself. And while having a high budget might help, you can technically reach millions of people for free every day. Use the free tools we mentioned in our previous point to create high-quality content and consistently post to your social media feeds. Even if you don’t have the budget for ads and influencers, your posts could go viral and attract a massive audience that could become customers. As you post, make sure to engage with other users and be as welcoming as possible. This endears you to your audience and, of course, is free. 

Lean on Email Marketing 

Marketing to new people might be expensive in some cases, but it costs nothing to advertise to the users you already have. In fact, studies show that it is more expensive to acquire new customers compared to keeping the ones you already have. One of the ways to keep the attention of new customers is through email marketing. Offer perks and discounts for signing up for your newsletter and regularly send well-written and insightful content. Many tools will allow you to manage your email lists and by using these, you can keep in touch with your customers.

Use an Agency

While many people associate crypto marketing agencies with high fees, they can actually help you save a lot of money. Agencies are used to working with all sorts of budgets and one of the first things you’ll be asked is how much you want to commit to a single or multiple campaigns. Once you offer a budget, many agencies will be willing to work with you to deliver the best results even with limited funds. Because you’ll be working with professionals, you’ll have access to crypto marketing strategies and channels you might not have even thought of while still saving your funds. 

Leverage User-Generated Content For Crypto Marketing Strategy

As we said in a previous blog post, user-generated content is a great way to promote your business online. All sorts of content creators put out videos, posts, articles, and much more that have to do with the crypto niche. By reposting (with credit) and engaging with such content, you can boost your business’s visibility while also supporting the creator. Not only is the free but it endears you to your target audience and can help to boost your public image. 

SEO

In the 21st century, it is near-impossible for a business to reach its goals without having the best SEO practices for your crypto marketing strategy. Given that most people do not look beyond the first page of Google and other search engines, you want to put out content that helps you rank as high as possible. We’ve outlined in a previous blog post the ways to practice good SEO, including keyword placing and backlinks. The good news is that many of these strategies can be done for cheap or even for free. It might take time and some creativity, but your crypto marketing strategy will benefit from it.

Attend Events 

We’ve touched on things you can do in the virtual world to market your crypto business but there are many opportunities in the real world as well. Attend local blockchain-related events and distribute merchandise if you can. Low-cost options like pens and pins can be a good way to get the word out and should be considered. Alternatively, you can participate in virtual events to save on travel costs and still engage in the community. Either way, make sure your business has a presence at various events, even if it is on a budget.

Conclusion 

Your crypto marketing strategy does not have to cost an arm and a leg. If you’re a newer crypto business or just looking to save money, there are many ways to cut costs. You can use the myriad of free tools in the market and lean into automation to save on labour. SEO, user-generated content, and email marketing are just some of the strategies that will help save you money, while working with an agency can open to door to even more opportunities for those on a budget.