Anyone who has done crypto or blockchain PR will tell you that it is a constant and ongoing process. When new developments take place in your business, you have to put the news out. This even applies when there are no important developments to report on. Whether business is busy or not, PR never stops. And this is where crypto PR distribution services come in.
Putting out PRs can be a rather expensive undertaking, especially if you do it constantly. But services such as what we offer at BTCWire can go a long way to save you time and money.
Bulk Ordering
A general rule is that buying things in bulk will typically command a lower price than buying individually. The same applies to crypto PR distribution as most services, BTCWire included, offer bulk order packages that allow you to distribute your press release to dozens of platforms at once. Having your press release sent to one site might cost a certain amount of money but doing the same thing with several others is almost guaranteed to save you money while also allowing more reach. For that reason alone, crypto PR distribution services are almost always a good idea for businesses in the space.
Crypto PR Distribution Guarantee
One of the ways that money gets wasted with press release distribution is when the release is not published at all. Imagine spending the time and money to have your release sent to 20 sites but only 5 carry the release in the end. The good news is that crypto PR distribution services like BTCWire offer a publication guarantee in several packages. This means that you are not only paying to have the press release distributed but also getting a guarantee that it will be published. This way, no money is wasted and results are guaranteed, which is perhaps the most cost-effective way to go about distribution.
Packages For Any Budget
One of the concerns that crypto and blockchain business owners often have about crypto PR distribution is that it costs a lot of money. While there are certain packages that can break the bank, there are also packages that would work for a lower budget. For example, we at BTCWire have packages as high as $7,000 while also offering packages as low as $1,500.
By choosing one of these packages, you can control and predict your PR ad spend. Rather than guessing and estimating how much money you will spend on crypto PR distribution and maybe even going over budget, you can choose a package each week or money and keep your costs under control.
Add-On Services
One thing to note about crypto PR distribution is that the costs associated with it are not always limited to the actual distribution work. After all, the PR will need to be written, images need to be sourced, metrics on performance will need to be compiled, and so on. These extra tasks can increase the amount of time and money that you spend on getting your PRs out there.
The good news is that many crypto PR distribution packages, including the ones we offer at BTCWire, come with these services baked in. So, not only do you have the convinience of having your PR written and distributed by the same agency, but you also get to save money on all of the services in question.
Ordering in Advance
One way to make the most of crypto PR distribution services is to order packages in advance. The thing is that you don’t exactly have to use your distribution package as soon as you order it. Instead, you could order a few or have a rolling subscription. This means that whenever you need to have PR written or put out, there is already a package in place.
For times when your business has a low cash flow, it can be a serious lifesaver to keep your name in the press and even bring in new customers. So, allocate a certain amount to buy crypto PR distribution packages and save yourself stress and money in the future.
Combining Orders
As we’ve said in a previous blog post, different companies and individuals will have to put out joint press releases at some point and this can lead to double-costing. But if the teams ‘combine’ their efforts and have their press release distributed via one of the packages we offer here at BTCWire, money is saved on both ends. A typical scenario would see company A pay to have their press release put out and company B doing the same, essentially spending money twice. But if the two companies have a single joint press release and have a crypto PR distribution service put it out, they avoid double spending and still save money via bulk purchases.
Choosing High-Impact Publications
In a previous blog post, we broke down how to measure the impact of your crypto PRs. One of the things we mentioned was that you’d get more value if they appeared in high-impact publications. The same principle applies here as a feature in one high-impact publication can offer more value for money than several other lower-impact ones.
A crypto PR distribution service that guarantees publication on a top site essentially promises that you will get value for your spend and this will save you money in the long run. By taking advantage of these services, your businesses enjoy more benefits and your funds go further.
Conclusion
Crypto PR Distribution is a great way to save time and effort but also money. These packages are, on average, more cost-effective than sending out PRs individually and can also save you money on the various added services they offer. By ordering in advance, combining orders with collaborators, and paying for high-impact services, you avoid wasting your money on trial-and-error strategies.
With all these in mind, any crypto or blockchain business would do well to opt for crypto PR distribution services as a regular expense.