As a company that operates in the PR sector, we know the importance of a blockchain press release. We and our customers put a lot of time, effort, and money into crafting the best press releases and getting them seen. We also know that two press releases can get vastly different results for clients.
If you’re going to go through all the trouble of putting out a blockchain press release, you want it to be as efficient as possible. Luckily, we are highlighting a few ways to make this possible:
Keep Your Blockchain Press Release Short
It’s been said many times that the attention span of the average human has declined significantly in the last few years. This means that any individual or reporter reading press releases does not have time to comb through pages upon pages to get the gist of the story. As such, your blockchain press release should be a page and a half at most. Ideally, you want to follow the golden rules of putting the most important information in the first paragraph. That way, anyone curious about the story will know what it’s about immediately and even if they click off, they have already absorbed the information. It also means it is more likely to be turned into a new story, which is what you want.
Keep It Interesting And Well Written
The internet is full of blockchain press releases, and this means yours needs to stand out. Make sure the headline is engaging without being straight-up clickbait. Make sure the information being conveyed is entertaining enough to hold people’s attention and also adheres to other rules of press release design. Make sure there are appropriate links, especially those that lead to your official company website, add relevant images, sprinkle helpful quotes, and so on. While this might seem minor, simply having a well-written press release increases your chances of success tenfold. If you run into any issues, consider getting one of the packages we offer here at BTCWire. This not only offers editorial support but also SEO guidance to make sure your press release ranks well.
Publish It At The Right Time
As we’ve noted in a previous blog post, there is an art and a science to choosing the right time to publish a press release. You have to publish it at a time when your target audience is awake and engaging with blockchain-focused media, but also when you won’t have too much competition. Publishing a press release at the wrong time means that it will be overlooked and won’t yield any results. On the other hand, a press release you want to get out but don’t want a lot of attention on can also benefit from deliberate publication timing. Either way, the time that your press release goes live should be in line with your overarching goals will stop.
Aim For Wide Circulation
Perhaps the best way to make sure your blockchain press release is efficient is to give it a wide circulation. Even the best-written press release will suffer if it is only published on a few sites. If it has wide circulation on dozens of relevant and high-ranking sites, it will do much better. The good news is that you can all but guarantee this wide circulation through our packages here at BTCWire. Even our cheapest package offers several publications on several high-ranking sites that will ensure that the right people see your press release.
Target The Right Audience
Even the best PR efforts will fall flat if they are targeted at the wrong people. The mistake many businesses make when pursuing blockchain press releases is not defining their audience properly ahead of time, and thus, targeting the wrong people. To get the most efficiency from your blockchain press release, determine who your target audience is ahead of time. Once you know this audience, make sure you publish your press release on the platforms that they respect and trust. Firms like BTCWire can offer consultation on figuring out your target audience and picking the right publications to reach them.
Leverage Social Media
These days, press releases don’t have to be limited to traditional platforms. As we’ve said in a previous blog post, you can convert your blockchain press release into social media content fairly easily. You could simply post a digital version of the blog post to your social media, put it in video form, audio form, and so on. While this might seem like going a step above, it will be useful if you’re trying to gain maximum results from your press release. Leveraging social media means that more people than ever will see your press release and will hopefully respond to it.
Consistency
Just like with anything else, the best way to become good at blockchain press releases is to do it consistently. If your business is rather active and you put out blockchain press releases every other week or month, you very quickly notice patterns in what increases efficiency and what negatively impacts it. You might realize that your audience responds better to certain languages than others, that certain websites deliver more returns than others, or that certain press release formats are most effective. With this information, you can adjust your behaviour moving forward and eventually get maximum efficiency from your blockchain press release.
Conclusion
A blockchain press release can be the thing that supercharges your business and grants you visibility, sales, or whatever other goal you’re seeking. It could also fall flat on its face and deliver minimal results. This all depends on how you go about designing and publishing the press release. As we’ve noted in this article, everything from the title of the press release to the platforms you distribute them on to the format it takes could make it less efficient. Keep all of these in mind and, of course, reach out to us for all your blockchain press release needs. With all these in place, you will likely get the results you seek.